Ⓒ JoongAng Ilbo / JoongAng Ilbo Japanese version2022.07.13 07:25
How has the revived overseas travel changed in the third year of Korona-ka? Which region has emerged as a popular travel destination during the pandemic era? The Korea Tourism Organization has compiled a report analyzing big data. It was found that the preference for long-distance regions such as Europe and the United States increased from before the Korona-ka, and the demand for package travel and long-distance travel increased. However, is it because of the soaring airfare and the depreciation of the won? The survey results were completely different for the overseas travel sales situation this summer as grasped by the travel agency. It turned out that the popularity of Asian regions such as Thailand and Vietnam is high.
The Korea Tourism Organization has recently analyzed overseas travel trends from various perspectives through the Korea Consumer Affairs Institute, consumer questionnaire surveys, social media data, and deep interviews with the travel industry. As a result of the question in which 5522 people participated, it was found that the potential demand for overseas travel was considerable. 88.16% answered “Yes” to the question “Are you planning to travel abroad within a year?” The remaining 11.84% who answered that they would not travel abroad within a year chose “concerns regarding new corona infection (60.24%)” and “cost burden (45.57%)” as the main reasons. is.
How have popular travel destinations changed? As a result of analyzing keywords related to overseas travel nations on social media such as blogs and Instagram for three years from 2019 to 2021, a big change was detected. In the survey from May 2019 to January 2020, which was before the Korona-ka, Vietnam was first, Japan was second, Taiwan was third, Thailand was fourth, and the United States was fifth.
Japan ranked first in the January-April 2022 survey, which raised expectations for the resumption of overseas travel. Immigration restrictions are still strict, and although only group trips are possible, it seems to be evidence that there is a lot of potential demand. In addition, the United States, France, Thailand, and Italy ranked 2nd to 5th. Vietnam, which was ranked first in the survey two years ago, fell sharply to ninth. On the other hand, Spain, the United Kingdom and Switzerland have risen to 6th-8th place. The Korea Tourism Organization analyzed that “simple immigration procedures are the background to Europe’s popularity.”
It turned out that my favorite travel method has changed from before the Korona-ka. As a result of analyzing keywords related to overseas travel, “honeymoon” and “family travel” were the most common. It is understood that the search volume of “package travel” has increased significantly due to the attention paid to safe dates through travel agencies, and the search volume of experience trips with clear themes such as “camping travel” and “aurora travel” has also increased. Was done. The Korea Tourism Organization explained that a deep survey of the travel industry has shown that there is a noticeable change in the preference for direct flights and famous luxury hotels.
What is the current status of overseas travel this summer when you make a reservation through a travel agency? It looked a little different from the questionnaire survey and big data. As a result of analyzing the flights departing from July to August booked by the travel agency Inter Park Tour in June, Bangkok, Thailand ranked first. In addition, Da Nang, Vietnam, Guam, USA, and Ho Chi Minh, Hanoi, Vietnam ranked 2nd to 5th. Inter Park Tour analyzed that “11 Southeast Asian cities were included in the top 15” and “the focus was on Southeast Asia, driven by deregulation of epidemic prevention, expansion of air service, and recovery of travel sentiment.” .. Bangkok was also the number one in the April-May air ticket search volume of the travel search site “KAYAK”.
Southeast Asia was by far the most popular airline ticket reservation rate. According to the June ticket sales data of Inter Park Tour, Malaysia Kota Kinabalu (up 496.6%), Thailand Bangkok (up 167%) and Vietnam Nha Trang (up 166%) had higher growth rates than May. .. All of these routes have recently been actively increased and re-operated by domestic airlines.
