As noted in his statement, Mr. Kafounis: “The great offers that will appear in the stores are the result of hard preparation and great effort, with one and only goal: the satisfaction of the consumer, whose disposable income has been dramatically reduced by the precision of recent years.”
Also, the Athens Chamber of Commerce informs the consumer public that after an amendment to par. 1 and 4 of article 16 n. 4177/2013, the optional operation of commercial stores is allowed on the Sunday following the last Friday of November. This means that stores can optionally open on Sunday, December 1, 2024, which follows the last Friday of November, which is this year’s Black Friday, while December 2, Cyber Monday follows.
So, as the association notes, according to the recent amendment, shops can operate on all Sundays in December, except for that of December 8, with proposed opening hours from 11:00′ to 18:00′.
Black Friday: Consumers on alert – What they should watch out for
OR Black Friday is set on the fourth Friday of November, right after Thanksgiving in the US.
In Greece for 2024, Black Friday is Friday, November 29.
Black Friday started in 2018 in Greece and has expanded into a whole week of deals, known as “Black Week”. And in 2024, stores start their offers from Monday, November 25, and not just Friday, November 29.
This year, like last year, there will be no mid-November sales, allowing small and large businesses to offer bigger discounts earlier.
Three days later Cyber Monday follows, exclusively for online shopping with big discounts. In 2024, Cyber Monday will take place on Monday, December 2.
Black Friday: What you should pay attention to in your purchases
The Union of Consumer Workers of Greece of GSEE advises consumers to be particularly careful and not to be tempted by seemingly impressive offers.
Especially this year, with punctuality taking its toll on family budgets, prioritizing needs and market research are becoming more necessary than ever.
The Union proposes the observance of five rules which, as it considers, ensure that consumers do not fall victim to “offers”:
To do market research and check not only the price (original and new) but also the quality of the products. They should also search the internet for the price of the product they are going to choose by code or model number, so they can be sure that the price they have found is the best.
To delineate their needs and plan with a list the purchases they are going to make, which will keep in line with their personal or family budget avoiding reckless spending
To be informed of the details and terms of their transaction when purchasing products in installments. Especially for credit card purchases, always be informed of the terms and conditions of the particular purchase. In particular, they should investigate whether and to what extent interest is imposed on this market, since, in this case, the cost of the purchase increases rapidly.
Products must carry the original price and the offer price (not the discount percentage). Attention! Offers often say no changes, so if you regret it, you can’t change
Always ask for the receipt for the products they have purchased. In the event that the product is defective and they wish to return or exchange it, proof is required.
He also notes: It would be good for everyone to know that the consumer frenzy created by marketing techniques (Black Friday, opening of shops on Sundays, white nights, etc.) has the effect of subconsciously exerting psychological pressure on the consumer, who feels that he “must” take advantage of the offers by rushing to the shops. In today’s context of explosive precision in essential goods, the consumer must make his purchases with prudence and caution.
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