ESTJ accounts for 26.8%… Total average assets KRW 32.3 billion
The larger the scale of financial assets, the higher the T/J ratio and the lower the I/S.
Hana Financial Management Research Institute publishes ‘2023 Korea Wealth Report’
According to a survey, ESTJ is the most MBTI type of ‘super-rich (richest class)’ with financial assets of 10 billion won or more or total assets of 30 billion won or more.
ESTJs are extroverted (E), sensual (S), logical (T), and planning (J).
Hana Bank’s Hana Financial Management Research Institute announced this in the ‘2023 Korea Wealth Report (sub-report)’ published on the 9th. In December of last year, Hana Bank PB (private banker/wealth manager), 21 guests and conducted an online survey of 2013 people (745 wealthy, 818 wealthy, 450 general public).
The proportion of ESTJs among the super-rich was 26.8%, more than three times higher than that of the general public (8.5%). This was followed by ISTJ (24.4%), INTJ and INFJ (9.8% each), and ESFP (7.3%). The report analyzed that “ESTJs are often called leaders or executives, and are evaluated as realistic and driven while valuing social order.”
By item, the larger the size of financial assets, the higher the T (logical) and J (planned) ratios, and the lower the I (introverted) and S (sensory) ratios. The report evaluated that “TJ (logical/planning type) would have a higher possibility of wealth accumulation than FP (emotional/impulsive type) in that financial asset management does not happen overnight and must be done steadily while accurately judging the market.” .
The total average assets of the super-rich were 32.3 billion won, down 5 billion won from the previous year (37.3 billion won). The composition of assets was 50% of financial assets, 48% of real estate, and 2% of other memberships, precious metals, and artworks. Compared to 2021, financial assets increased by 10 percentage points and real estate decreased by 7 percentage points.
Specifically, the proportion of cash and deposits more than doubled from a year ago, and the proportion of stocks was halved. It was in contrast to the fact that there was no significant difference in the holding ratio of cash and deposits between the general wealthy, the mass wealthy, and the general public.
Also, 7 out of 10 super-rich (73%) held foreign currency assets. Foreign currency asset holders of the ordinary rich and mass wealthy were 64% and 38%, respectively.
The annual income of the super-rich decreased by 340 million won from 1.57 billion won in 2021 to 1.23 billion won last year, but it was more than four times higher than that of the general rich (330 million won). Business income decreased by 41.7% from 600 million won to 350 million won, and earned income also decreased by 21.2% from 330 million won to 260 million won.
As for the occupation of the super-rich, corporate managers accounted for the most at 29%. It was followed by medical and legal professionals (20%), corporate executives and real estate lessors (12% each).
