Marion Gauthier, edited by Gauthier Delomez
Because of the war in Ukraine, the price of certain food products might increase between 5 and 8%, alerted the general manager of Lidl on Sunday morning. Chicken and eggs, great specialties of Ukraine, are particularly concerned. However, distributors have an obligation to take steps to reduce customer costs.
The full at the supermarket will increase further, according to the boss of Lidl. In an interview given to Parisian-Today in France Sunday morning, the general manager of the group Michel Biéro affirmed that an increase “of 5 to 8% of the food” was expected because of the conflict in Ukraine. This concerns many products whose raw materials come from Ukraine, starting with chicken. The country is the largest producer in the world, which exported 1.5 million animals a week a month ago.
Without these beasts according to the boss of Lidl, it might be difficult to find chicken on the shelves in the weeks and months to come. There is also a risk for eggs: bird flu is decimating French farms, and Ukraine is also weighing on our shelves. The breadbasket of Europe is today under the bombs. The next harvest is threatened, and the price of chicken feed might increase.
Stores can multiply promotions
Faced with this sudden rise in prices, distributors are obliged to act in favor of the consumer. “They can multiply the promotions. Afterwards, they will be able to accept lowering the margins on this type of product, but they can raise the prices on other types of products”, explains Yves Puget, editorial director of the magazine. Self-service news at the microphone of Europe 1. “They can play on psychological thresholds,” he adds, “so it’s not necessarily in favor of the consumer, but to encourage him to buy.”
The journalist alludes to the “99 cents” written in small following the unit on the price tags. We must also be careful not to panic and play ants, because in some stores, signs may recommend that we limit our purchases of, for example, sunflower oil, whose price might double according to the vice-president of the FNSEA Arnaud Rousseau Sunday morning on Europe 1. There may be some shortages, but the stocks on the industrial side are made. There is no danger in delay”, insists the general manager, unless consumers have too many reservations for them.
