2024-09-23 13:01:03
We may wonder what the common points are between the job of an HR manager and that of a marketing specialist? Despite the difference between these two professions, there are many common skills, called transversal skills.
« Hard skills show what you can do, but soft skills reveal how you work with others to accomplish goals. »
Soft skills are increasingly valued by employers because they allow them to adapt to a constantly changing work environment. These skills encompass both human and technical skills.
Whether it’s listening to customer needs, communicating effectively or solving problems, these transferable skills allow you to adapt to different situations, both in the marketing and HR sectors. The primary goal in both areas: attracting and retaining employees/customers.
“The most important thing is to understand what was not said”
Whether it is to manage a complex marketing campaign or to address HR challenges, the primary objective is to satisfy the expectations of the customer who is at the heart of the concerns. First of all, the ability to analyze the situation and understand the problem is essential to think about the actions to be taken. For this, active listening plays a very important role. This involves paying full attention to the interlocutor by rephrasing and clarifying their words to ensure good understanding.
“Success is the residue of planning”
Both in a marketing strategy project and in a personal assessment of an employee, good organization and rigorous planning are then necessary to propose solutions adapted to the needs, with a concrete action plan to put in place. It is necessary for the professional to ensure optimal monitoring of the steps to be taken.
“The best advertisement is a satisfied customer”
Clear and effective communication is also essential. In marketing, the message must be adapted to the target customer to highlight the added value of the product. The principle is the same in HR, the personnel manager must be able to adapt his communication and his words in order to guarantee the satisfaction of the employee and respond to his problem. Thus, the primary goal is to improve the employee experience by personalizing his experience as he experiences it as a consumer.
“Branding is about shaping your identity”
In marketing we often talk about branding, which means a set of marketing actions aimed at building a brand image that is identifiable by consumers. The goal of the marketer is to enable the brand to develop its visual identity while creating an emotional connection, fostering customer loyalty and offering a consistent and memorable experience.
We can compare this with the role of an HR manager who aims to help work on the personal branding of an employee. Indeed, the process of managing one’s personal and professional image is essential to stand out and achieve one’s career development goals.
The end goal in both professions is the same: build a strong and authentic personal brand that reflects your expertise while positioning yourself. In other words, your branding is the most important thing to highlight your added value on the market.
“In all professions there is nothing permanent except change.”
To conclude, we can see that even if the activities of these two professions are different, there are many common qualifications. These skills are very important because their mastery allows one to adapt to a change of environment, which makes it an essential asset in the professional world.
Photo credit: Irin Somsuppamongkol via iStock
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