This one, lent the time of the revision to avoid a painful wait, displayed its vocation on its
dial with the inscription “After-sales: your watchmaker lends you the time”. A stroke of marketing genius, the idea of which was taken up much later, in 2012, by Hublot which proposed a similar concept…
This watch was equipped with the new electromechanical movement developed by the house. This allowed customers to experience the precision and ease of use of this revolutionary battery-powered caliber.
The success was such that many customers became attached to this atypical watch during the time of the loan and that
many of them were never returned… Putting an end to the operation and making this model very
prized by collectors.
Today, the LIP house is bringing this model back to life in the same configuration as the 1964 original: historic 35 mm case, battery-powered movement and dial marked with the famous slogan. On sale at 189 euros from December 26 at authorized retailers.