2024-11-13 14:35:00
Through its equipment supplier adidas, Juventus has released a lifestyle collection where the white and black of the Italian club rubs shoulders with the logo of the National Aeronautics and Space Administration (NASA).
And if football was played in space… Last Saturday, during the Turin derby between Juventus and Torino, the Bianconeri players entered the pitch wearing black bomber jackets. On the left sleeve of this one, the flag of the United States and Italy, while the NASA logo is visible on the back of the jacket.
At the Allianz Stadium this Saturday, spectators were able to see an astronaut came to liven up the pre-match (“let the stars guide us” message) and at the same time make the collection known to all the supporters. An astronaut also visible when the players arrive at the stadium. (The last time we saw an astronaut in a stadium was in 2013 for an AX brand ambush operation around a French team match).
This bomber jacket, sold for 200 euros, is actually reversible, black on one side, white on the other. taking inspiration from “the light and dark sides of the moon” to offer “two of the distinctive looks inspired by space travel” explains adidas.
The collection is completed by a t-shirt (€50), a Juventus x NASA football jersey (€120), and a jogging set, with a hoodie (€70) and bottoms (€60). Each product features the NASA logo, added reflectively so that it is visible in the dark.
A collaboration which obviously gives rise to some content from space!
@juventus Last time they’ll make me do it 💀 @adidas #meme #general #skibidi #dank #juventus #nasa
In 2020-2021, the Stade Toulousain club went even further on the space theme with the creation of a match jersey designed in association with ESA and astronaut Thomas Pesquet!
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Rugby – Stade Toulousain unveils its new “from space” jersey designed with astronaut Thomas Pesquet
Merchandising – Fanatics signs with Juventus until 2035 “one of the most ambitious contracts in the sector”
Juventus strengthens its content creation offering with the dedicated “Creator Lab” building
Allianz retains the Naming of the Juventus stadium until 2030 and intensifies its investment
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#Juventus #adidas #collaborate #NASA
Il semble que vous ayez partagé des extraits d’articles de SportBuzzBusiness.fr concernant des événements sportifs récents et des initiatives de merchandising. Voici un résumé des points clés :
1. **Ambush Marketing** :
– Les Astronautes Axe se sont invités au Stade de France lors du match entre la France et l’Allemagne, illustrant une stratégie de marketing audacieuse et efficace.
2. **Nouvelle Jersey du Stade Toulousain** :
- Le Stade Toulousain a dévoilé un maillot innovant appelé « venu de l’espace », conçu en collaboration avec l’astronaute Thomas Pesquet. Ce maillot vise à renforcer l’identité et l’attrait de l’équipe.
3. **Contrat de Merchandising avec la Juventus** :
– Fanatics a signé un contrat ambitieux avec la Juventus, valable jusqu’en 2035, marquant l’un des accords les plus significatifs dans le secteur du merchandising sportif.
4. **Création de Contenu à la Juventus** :
– La Juventus a également renforcé son offre de création de contenu en inaugurant un bâtiment dédié, le “Creator Lab”, afin de dynamiser sa stratégie de contenu numérique.
Ces initiatives témoignent de l’innovation et des nouvelles stratégies adoptées par les clubs sportifs pour engager les fans et développer leur visibilité sur le marché.