When Borders Dissolve: Ali Sethi’s ‘Psoori’ Ballad Transcends Language

After touching the heights of popularity in Pakistan and India, the song of Pakistani singers Ali Sethi and Shay Gul is now resonating in the continent of Africa.

Sung for Coke Studio Pakistan, the song by Ali Sethi and Shay Gill was loved all over the world apart from Pakistan and India and within six months of its release, the song has been streamed 33.5 million times on Coke Studio’s official account.

If it is said that this song has been the most popular Pakistani song of 2022 so far, then it would not be wrong and it has also been among the top trends on social media for a long time.

Recently Coke Studio Africa has released Pasuri with Global Fusion.

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Released on August 18, Coke Studio Africa released the Pasuri Remix featuring Nigerian singer Rickado Banks and Egypt’s Marwan Musa and Pakistan’s Ali Sethi.

The song is a fusion of English, Nigerian, Egyptian, and Urdu, incorporating different languages, and the songs in the African and Egyptian versions of the song, Pasuri, are loved by fans.

A user Shazia Saqib shared the song and wrote on Twitter that love has happened for the second time.

Rafi Mehmood tweeted that this is a super cool remix and now you can hit me.

Sharing the song, Zainab wrote in a tweet that this is our first win?

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#Ali #Sethis #Psoori #English #Arabic #language

The Rise of “Pasoori“: A Pakistani Song’s Global Phenomenon

In a remarkable turn of events, the song “Pasoori” by Pakistani singers Ali Sethi and Shae Gill has taken the world by storm, resonating not only in Pakistan and India but also across the continent of Africa. As noted in the news article, the song has reached unprecedented heights of popularity, with over 33.5 million streams on Coke Studio’s official account within six months of its release.

But what makes “Pasoori” so special? The song’s unique blend of traditional ragas, handclaps, and a reggaeton beat has certainly contributed to its widespread appeal. According to a Pitchfork article, “Pasoori” pastes a “propulsive, raga-driven melody over handclaps and a reggaeton beat” [[1]]. This innovative fusion of styles has captivated audiences worldwide, setting the song apart from other popular hits.

Moreover, the song’s poetic lyrics, described as a “tale of forbidden love with an infectious hook” [[2]], have struck a chord with listeners, particularly in Africa. The song’s subsequent release by Coke Studio Africa with a Global Fusion twist has further amplified its reach.

It is no exaggeration to say that “Pasoori” has become an international phenomenon, transcending geographical boundaries and cultural divides. Its massive success can be attributed to the unique talents of Ali Sethi and Shae Gill, who have brought together the rich musical traditions of Pakistan and India to create something truly extraordinary.

As a writer, it’s heartening to see how music can unite people across the globe, and “Pasoori” is an inspiring example of this power. The song’s enduring popularity is a testament to the creativity and originality of Pakistani artists and the boundless appeal of traditional music. As we look forward to seeing what the future holds for Ali Sethi and Shae Gill, we can’t help but be excited about the prospect of more innovative collaborations and boundary-pushing music from the region.

References:

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