2023-09-15 09:51:32
On Whatsapp, the channels seem to be inspired by the case of the social network specializing in images.
The new functionality will therefore be separated from discussions, and other followers will not be able to see which organizations, artists or brands you follow.
“The platform also offers the possibility of following thematic accounts in order to benefit from information on various subjects: road traffic, weather, cooking, etc.,” specify our colleagues at Moderator’s Blog.
For the media, Whatsapp simply takes over the communication channels established by Telegram and intends to further weaken X (formerly Twitter).
The channels are designed as news feeds, which should provide a new communication space for the media and certain organizations, such as brands with a community.
Read: TikTok, Instagram’s competitor for tourism?
Moreover, the messages on this new channel are called “News”. You should know that 30 days following their publications, they automatically disappear.
The deployment of the functionality is in progress, it will take several weeks, and does not yet appear to be available in France. In addition, Whatsapp warns of new features planned soon.
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