A great expectation exists for the arrival of Ikea in Peru. The Swedish giant of furniture and decoration for the home has just opened its first store in South America in Chile and unleashed a furor prior to its arrival in our country. So in this note we will tell you everything that is known regarding his next arrival.
Ikea will arrive in Peru, as part of the alliance that the Swedish company has with Falabella. The agreement signed by the retail giants in 2018 establishes the opening of nine stores in Chile, Peru and Colombia with an investment of US$600 million, according to the newspaper. The Third of Chile.
But this millionaire bet not only includes the opening of stores, but also the idea is that Ikea develop its own online channel in Peru, Colombia and Chile. Precisely, in the latter country it has just inaugurated its canal online for the sale of its famous products.
READ ALSO: Ikea opened its first and long-awaited store in South America
Ikea hopes to mark a milestone in Peru and South America
Ikea has indicated that it has great expectations in this part of the region and aspires to mark a new milestone in its history. “We are very excited to bring the IKEA Concept to South America, starting in Chile. After a long time of preparations, we are now finally able to offer the IKEA range of high-quality, well-designed home furnishings to all people,” said Swedish Jon Abrahamsson-Ring, CEO of Inter IKEA Group, at the company website.
As reported, the furniture company announced its definitive arrival in South America this 2022, at the hands of the Chilean conglomerate Falabella, following four years since the alliance between the two companies to develop and operate the first stores of the Swedish firm in Chile, Colombia and Peru.
READ ALSO: This is the inside of the first Ikea store in South America
Ikea’s expansion in South America began with the opening of its first store in the Open Kennedy Shopping Center in Las Condes, in Santiago de Chile. Now, the Swedish firm is getting ready to open its second store in the coming months in the southern country, which will be located in the Mallplaza Oeste of Santiago de Chile and will have regarding 25 thousand m2 of total area.
Then, it will be the turn of Colombia, where Ikea plans to open its first store in April 2023, according to the newspaper. The Colombian. After that, the Swedish furniture and decoration giant will be ready for its long-awaited entry into the Peruvian market.
What will the first Ikea store in Peru be like?
Ikea would implement a different model in Peru and South America than the one it uses internationally, since it is recognized for having large rooms under the stand alone model or direct to the street, very common in countries like the US. But as it is saw in Chile, the Swedish firm would bet in our country to have a presence in commercial establishments.
The first Ikea store in South America has a capacity for 2,550 people and it is estimated that going through all its spaces takes an average of two hours. The Santiago store has more than 3,000 products on display distributed over two floors, with a total surface area of 15,000 m2 and 8,000 m2 for sale.
The first floor is, as they point out in the local branch, of inspiration. The idea is that when the customer enters, he can roughly evaluate what he wants to buy. While on the second level all the sections and iconic spaces of the company will be shown, such as the furniture showrooms, a children’s play area and a restaurant with Swedish food. It is very likely that this store model will be replicated in Peru.
In addition, it is known that the idea of the Swedish executives is to develop Ikea taking advantage of the know-how, or way of operating the business, of the Sodimac chain team, owned by Falabella. It should be noted that the plan for the arrival of the Swedish brand in Peru has been delayed mainly by the pandemic, but its arrival is a fact.
It only remains to confirm the opening date so that Peruvians can tour the immense corridors of Nordic-style furniture and decoration exhibitions of the Swedish giant.
