2023-08-17 05:44:30
More “paperwork”, more professionalism and perhaps fewer gifts… While parliamentarians passed a law on June 2 to regulate influencers, and Bercy has put in place several measures to avoid the “Far West” in this sector, recognized influencers and amateurs must now change their practices.
Certainly, for a whole section of influencers, in particular the most followed, many of these recommendations had been adopted even before the law was passed. However, “the profession still asks many questions,” said Mohamed Mansouri, deputy director of the Professional archyde news Regulatory Authority (ARPP). Above all, the law “specifies imperatives which were undoubtedly more vague in the past”.
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