2023-04-19 18:00:31
Don’t run away from the water following putting on makeup. Contrary to what many women think, moistening the skin helps make-up stay in place longer.
Getting your face wet following putting on makeup? Test approved! That’s what jamsu is all regarding, a makeup technique that uses cold water to seal in foundations and powders.
Like other Korean beauty tips, the method has gone viral on TikTok, where videos highlight that moisturizing the skin helps finish makeup and set products.
This trend is followed by people who have oily skin and find in the procedure the promise that sweat will not dull the matte effect or melt away layers of makeup. In addition, it imitates the appearance of oriental faces, known for displaying no imperfections.
If this has piqued your curiosity, then read on and discover the benefits of one of today’s most popular beauty routines.
The jamsu, the successful paradoxical curiosity which consists in wetting the make-up to fix it
The term jam means “immersion in water”. In the world of K-beauty, it is literally applied as a makeup technique. This is a technique put in place by Korean women to have long-lasting, shine-free makeup.
The secret is that the water must be very coldas it will close the pores and help the foundation and powder to blend with the skin.
Unless you have very sensitive skin, you can add ice cubes to the water you are going to use to maximize the result.
The benefits of technology jam
It is advisable to apply this technique twice a week, so that the skin of the complexion gains softness. Beyond setting makeup, it should be noted that taking a momentary cold bath is associated with moisturizing the face and minimizing the risk of acne.
Cold water is also linked to good blood circulation. Skin contact with ice water strengthens contractile fibers, promotes firmness and strengthens arterioles essential for the dermis to respond to injury.
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How to apply makeup jam ?
To apply this technique, you need a bowl in which you can insert the face. You fill it with cold water, at a tolerable temperature; you can add ice cubes if you want. It is essential that you cleanse your face beforehand.
If the complexion is clean, the makeup will be more beautiful. Daily facial hygiene is essential to get rid of sweat, remains of sebum and residues of contamination impregnated during the day. Once the skin is disinfected, follow the next steps.
1. Apply the creams
Start with the basics and creamy concealers. Omit lips and eyes. Apply a layer that covers imperfections. Do this with a sponge or brush.
2. Seal with powder
Seal the first step with translucent powder all over the face. Some women opt for talc.
3. Soak in cold water
For half a minute, insert your face into the container filled with water (do not wet the ears). After 30 seconds, remove the face.
This phase is the jam strictly speaking.
4. Dry
Use a clean cloth and press gently to mop up the water. But wait at least 30 seconds when you press the fabric, so that it absorbs the liquid.
5. Finish the makeup
You can continue with eye, lip and cheek makeup. Why the jam is it not applied in these cases? Because mascara, lipstick and blushes are likely to run when wet.
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What products to use?
Anti-blemish creams, color correcting serums and face masks are 3 of the most purchased cosmetics in Korea. In Korean culture, the idea of keeping a young face is increasingly important and trendy.
South Korea’s Ministry of Food and Drug Safety approves the “functional cosmetics” label in its market. These cosmetics are said to be the best for preventing wrinkles, erasing spots, increasing elasticity and protecting from the sun. Although the jam requires only cold water, it is suitable to apply cosmetics with this label.
Up to you ! Don’t wait for a specific day to use this technique. Although it is simple, it is always better to repeat it until perfect mastery.
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