MEXICO CITY.- TikTok has become one of the favorite content creation platforms of several users, but even they are not saved from showing their age through the use of this application.
Although the time of use given to applications such as Instagram and TikTok, among others, already marks the differences between generations, generation Z has only recently begun to show who they are creators. millennials from TikTok for a particular fact to which very few have paid attention.
What is the “millennial pause”?
According to Tech Bit, this error is a “millennial pause”.
The “millennial pause” It is a recurring problem that occurs on social networks and, above all, they tend to commit it people over 25 years old, that is, the millennials; and it consists of that small silence that they make when they start recording their videos.
Although it lasts only a few seconds and often goes unnoticed, Generation Z noticed this as a mistake, because with new communication device technologies, recording is automatic from the first moment the “rec” is given.
For generation Z, it is obvious that millennials are taking this pause, because they still used technologies that had slow operation, which made them if you tried to record at the same moment you pressed the record button the speech was cut off.
In accordance with Marjorie Haddadcontent creator and digital strategy expert, this is because “we unconsciously check to see if the camera is recording and then we talk” but This step is no longer necessary. Even so, he affirms that this has remained “tattooed in our brain.”
Why you shouldn’t take the “millennial pause”?
The CEO of TikTok himself, Shou Zi Chew, He noted that something content creators on the short video platform should avoid is the “millennial pause.”
The reason is that, according to several content strategy experts, making this mistake can affect video views on TikTok.
This is because users who browse the platform they expect immediacy and if you don’t manage to capture them the second your video starts, they may pass you by and you won’t be able to get views, so your strategy won’t work.
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2024-04-15 19:36:34