Sports matches, events, contests, etc. are sponsored by various companies. In particular, title sponsors are used to increase awareness and promote sales, as they can advertise their company and product names in a variety of places.
Some people in a company’s promotional or sales departments may be wondering, “How does a title sponsorship system work?” and “How can it be used specifically?”
In this article, we will explain how title sponsorship works, the effects you can expect, and examples of initiatives that can be implemented by the Fukuoka SoftBank Hawks through sponsorship.
What is a title sponsor?
A title sponsor is a sponsorship contract in which a company or product name is attached to the name of a sporting event, event, television program, etc. By providing funds or resources and signing a sponsorship contract with a sports organization or event operator, a company can advertise by including the company name or product name on various advertising materials, merchandise, etc.
For example, professional baseball games are referred to as a set of the company name and product name, such as “XX presents” or “XX night game.”
For more information on how sponsorship contracts work, please see this article.
What is sponsorship? Marketing effects that companies can expect from sponsorship contracts Sponsorship is when a company enters into a sponsorship contract with a specific sport, event, cultural activity, etc. In this article, we will explain the effects that can be expected from sponsorship, points to consider when signing a contract, and provide an example from the Fukuoka SoftBank Hawks. Fukuoka SoftBank Hawks Co., Ltd.
The benefits of becoming a title sponsor
When a company becomes a title sponsor, it can expect the following benefits:
▼Effects of title sponsorship
- Large-scale advertising can increase awareness
- Improve your company’s image
- Promotional activities can be strengthened, etc.
By including your company name or product name in the name of a sporting event or match, you can increase the opportunities for your company to be known by many people through multiple media, not just visitors. This is effective when you want to increase awareness in a short period of time. In addition, by promoting yourself as a company that supports a sports team or event, you will be more likely to gain favor with fans, which will lead to improved corporate image.
By adding a title tag to the work, distributing samples and selling collaboration goods at the venue, etc., it can be used to strengthen promotional activities.
Examples of measures that can be taken by title sponsors of professional baseball games
Becoming a title sponsor of a professional baseball game allows you to carry out various promotions throughout the game. This can be useful for creating new points of contact with the target demographic, increasing awareness, and conducting promotional activities.
From here, we will introduce some examples of initiatives that can be utilized by the Fukuoka SoftBank Hawks’ game day sponsors.
1. Title caption for match
By becoming a game day sponsor, you can include your company name or product name in the title of the game. By including your company name or product name in the title of the game, it will be repeatedly exposed and referred to in multiple media, making it easier for visitors and viewers to remember.
▼Examples of exposure locations with titles in the title of matches
- Match information on the official website
- Signs and posters inside and outside the stadium
- Announcements in the venue
- TV broadcast commercials, etc.
② Displaying company name on vision within the stadium
Company names, product names and logos can be displayed on the screens installed in various locations within the stadium. By exposing company names, product names and logos in places where they can be seen by visitors and viewers of live TV broadcasts, you can increase awareness.
In addition, video footage and photos of the match will be featured on other web media and on television, which will also help promote the match after it has finished.
▼ Places where company names, product names and logos can be displayed
- Large LED vision in the stadium
- Concourse LED vision and signage, etc.
Please also read this article for more details on advertisements displayed within the stadium.
Effectively promote your PR by posting stadium advertisements! What are the most common types of advertisement locations? During baseball broadcasts on television, advertisements with company names and logos can be seen all over the stadium. This is called “stadium advertising,” and it allows you to get exposure to stadium visitors and the media that is watched by many people. In this article, we will explain the benefits of stadium advertising and where it can be posted. Fukuoka SoftBank Hawks Co., Ltd.
3) Participate in the ceremonial first pitch and presentation ceremony
One of the measures taken by game day sponsors is to participate in the ceremonial first pitch and the commemorative gift and bouquet presentation ceremony. By introducing the company name and representative in a stadium with a large audience, it is expected to increase awareness.
In addition, holding an internal contest where the prize is the right to throw the ceremonial first pitch or present a bouquet to a player can also contribute to improving employee engagement.
④Setting up a PR booth
One measure is to set up PR booths for title sponsor companies in the stadium to carry out promotional activities for visitors. In addition to advertising their own products, they can also distribute goods that will excite visitors and hold events to improve their corporate image.
▼Examples of promotional activities using PR booths
- Distribution of sample products
- Distribution of collaboratively produced goods
- Holding a raffle to give away company products
- Holding trial sessions for our company’s content, etc.
summary
In this article, we explain the following about title sponsors:
- Overview of title sponsor
- The benefits of becoming a title sponsor
- Examples of measures that can be taken by title sponsors of professional baseball
By becoming a title sponsor of a sporting event or other such event, you can include your company name or product name in the title. Your company name and product name can be exposed everywhere through the display of advertising materials and media coverage, helping to increase awareness in a short period of time.
In particular, title sponsors in professional baseball teams can carry out various promotions throughout the day in addition to having their name listed on the game title. This can be useful for large-scale advertising and strengthening promotional activities.
The Fukuoka SoftBank Hawks are looking for sponsors for their professional baseball team. Title sponsors have a wide range of rights and privileges available, including displaying their company name on the screens in various locations around the stadium, setting up PR booths, and participating in the opening pitch ceremony, so you can use these to suit your company’s needs.
For more information, please see the documents at the link below.
5 sports sponsorship ideas that can solve your company’s problems
