2023-05-13 10:34:29
Pomme d’avis is the section in which the editorial staff of MacGeneration shares its point of view on Apple news. As WWDC 2023 is fast approaching, Christophe points out that Apple is particularly expected at the turn for this edition.
In less than a month, the Apple Developer Conference will begin with its traditional inaugural keynote, which will unfortunately take the form of a video recorded in advance. We must not leave the slightest place to chance, marketing people have taken advantage of the pandemic to abolish this notion of direct, which is too risky and potentially devastating in the event of a crash. This ends up dehumanizing Apple events, and it will deprive us of moments of magic like the first presentations of the Mac, the iPod, the iPhone, the iPad or even the Apple Watch.
Because without a doubt, during WWDC 2023, Apple has an appointment with history. This is a particularly important event for Tim Cook. Admittedly, the successor to Steve Jobs managed to develop his company to the extreme, to make it the most important player in the world of high-tech, but he must now prepare for the future. If he succeeded in capitalizing on the iPhone and the iPad, will he be able to launch the product or products that will guarantee Apple’s success in the decades to come?
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