This is a predictable trend when Vietnam is one of the world’s leading football-loving countries. In addition, the World Cup event only takes place once every 4 years, and the Sea Games has been 19 years since Vietnam hosted the event for the first time.
With the influence of major sports tournaments, the search volume for football fixtures, match results and rankings through the Football feature on Coc Coc Search also increased sharply.
Tourism is the most searched topic of the year with the most growth
If last year, Vietnamese users paid special attention to increasing awareness about Covid-19, this year, when the epidemic is no longer an obsession of people, tourism is the topic with the most growth. during the year, the peak is in the first quarter and the beginning of the second quarter of 2022. Specifically, tourism has a growth rate of 5% in search volume compared to 2021 while other topics only grow slightly from 1-4%.
For domestic tourism, the tourist destinations in the Central Highlands are more interested by users, expressed through keywords such as “dray nur waterfall tourism”, “dray sap waterfall tourism” and “dak tourism”. agriculture” with the growth rate of 702%, 462% and 337% respectively. For international travel, South Korea, Europe and Thailand were the travel destinations with the highest growth in search volume, at 430%, 285% and 264% respectively.
Also in the topic of travel, “new passport” is the most prominent keyword with a growth of up to 885%. Keywords such as “notice the place of birth / birthplace of passport” are new keywords that are searched by Vietnamese users in 2022 due to the influence of issues related to the place of birth and the fact that some countries The European Union announced that it would not recognize and stop issuing visas to Vietnamese citizens using new passports.
Exciting entertainment demand
The year 2022 also witnessed the excitement of the entertainment theme. When cinemas are fully reopened in 2022, the number of searches for movie showtimes will also grow strongly compared to 2021, especially in the period from May to November 2022.
As for the short film, “Minions” has become the most searched theatrical film in 2022. The same position in the episodic category belongs to “Office Dating” and “Brilliant Han.” .
As for the TV show, The Masked Singer was the most searched program of the past year. At the same time, 2022 is also a booming year for beauty contests, with “Miss Universe Vietnam 2022” being the most popular and trending beauty program on Coc Coc Search.
In the music industry, new artists like MONO or NewJeans have become the top trending artists of the year. In particular, the two most outstanding songs are “Less but for a long time” and “Waiting for you”.
“Petroleum reduction” is a prominent keyword in the field of Finance
The current issues most concerned by Vietnamese people in 2022 are no longer epidemics, distance and vaccines like in 2021. Instead, “petrol reduction” and “gasoline price today” are keywords used by users in Vietnam. Vietnam is the most searched.
Moreover, when the economic-financial market is in turmoil, users tend to turn to looking for safe investment channels such as bank savings. Along with banks simultaneously increasing savings interest rates in 2022, the search volume of the keyword “bank interest” has increased by 1,190% compared to the previous year.
In order to help users quickly update the latest news about the financial market in Vietnam and the world, such as currency rates, virtual currencies, bank interest rates, stocks, gold prices and gasoline prices, users can you can immediately use the Finance feature on Coc Coc Search.
Who are the most searched characters of the year?
In fact, along with the scandals of private life, the keywords Hien Ho (Singer), Hong Dang (Actor), Amber Heard (Actor), Johnny Depp (Actor) lead the list of searched characters. earn the most in 2022. Other interested characters are Thuy Tien (Miss Grand International 2021), Quang Linh (Vlogger), …