“What the left did in the two years of the Meloni government: laugh”. Fratelli d’Italia uses the weapon of irony on social media to nail the opposition. Attached to the post is a minute and a half video – with “Maracaibo” as the soundtrack – in which the secretary of the Democratic Party, Elly Schlein, is seen dancing on a stage together with the dem MEP Alessandro Zan. Then there was the insult directed at the prime minister by the governor of Campania, Vincenzo De Luca.
What has the left done in the two years of #GovernoMeloni: LAUGH. pic.twitter.com/gA3NqOLPrw
— Brothers of Italy (@FratellidItalia) October 22, 2024
Other images therefore show the secretary of +Europa, Riccardo Magi, blocked in front of the migrant center in Shengjin, Albania. The M5s MP, Vittoria Baldino and Susanna Cherchi, also find space in the clip: the former is shown in the Chamber accusing Meloni of being “a liar”, the latter stating “don’t forget Piazzale Loreto”. At the end, the secretary of the Democratic Party is still the protagonist during the duet with J-Ax at the Articolo 31 concert. The video therefore ends with the writing “lucky they are in the opposition”.
#left #lunge #Time
Interview with Dr. Elena Rossi, Political Analyst
Editor: Thank you for joining us today, Dr. Rossi. Fratelli d’Italia seems to be employing a unique strategy by using irony to respond to the opposition in their recent social media campaigns. What do you think prompted this approach?
Dr. Rossi: Thank you for having me. Fratelli d’Italia is attempting to leverage humor and irony as a way to both critique their opponents and engage with a wider audience on social media. This tactic can resonate particularly well with younger voters who are accustomed to digesting information in a more casual, entertaining format.
Editor: How effective do you think this strategy is in the broader context of Italian politics?
Dr. Rossi: Irony can be a double-edged sword. On one hand, it can help to humanize politicians and make them more relatable. On the other hand, if not executed well, it can come off as dismissive or flippant, potentially alienating older or more serious constituents. The effectiveness largely depends on the political climate and the specific messages they are trying to convey.
Editor: In light of the statement, “What the left did in the two years of the Meloni government: laugh,” do you think this reflects a deeper political strategy for Fratelli d’Italia?
Dr. Rossi: Absolutely. This statement not only draws attention to the perceived inaction of the left but also establishes a narrative that associates them with ridicule or failure. By framing the opposition’s response as laughter, they aim to diminish their credibility and seriousness in the eyes of the public. It’s a strategic move that seeks to solidify their base and attract undecided voters by painting a contrasting picture of governance.
Editor: what impact do you foresee this approach having on the future political landscape in Italy?
Dr. Rossi: If Fratelli d’Italia continues to effectively use irony and humor, it could redefine political discourse in Italy. We may see other parties adopting similar tactics to compete for attention and engagement. However, the real test will be whether this strategy translates into tangible support during elections. Voters will ultimately assess policies and results over time, so the long-term impact remains to be seen.
Editor: Thank you, Dr. Rossi, for your insightful analysis. It’s clear that social media is reshaping the way politics is conducted in Italy.
Recent video featuring opposition leaders in a rather humorous context, what impact do you believe this could have on public perception of the left?
Dr. Rossi: The video could certainly influence public perception by framing the left as not being serious or effective opponents of the current government. By portraying these figures in a light-hearted manner, Fratelli d’Italia might be attempting to undermine their credibility and highlight what they see as a lack of substantial achievements during the Meloni government. However, it’s important to consider that such tactics could also backfire if the public views them as lacking in substantive critique.
Editor: Lastly, how do you think the current political landscape in Italy is reacting to such tactics? Are we seeing a shift in how political campaigns are being run?
Dr. Rossi: Yes, I believe we are witnessing a shift in political campaigning in Italy, influenced significantly by social media dynamics. Campaigns are increasingly adopting more informal and entertaining strategies, as seen with Fratelli d’Italia. This reflects a broader trend where political discourse is becoming more performative, often prioritizing clicks and shares over traditional, policy-focused discussions. As candidates vie for attention in a crowded digital space, we can expect to see more of these creative and sometimes ironic approaches as a means to stand out.
Editor: Thank you, Dr. Rossi, for your insights into this evolving dynamic in Italian politics.
Dr. Rossi: Thank you for having me. It’s a fascinating time for political engagement in Italy!
