What Captures the Young Audience and Why It Smashes Biden –

There is one platform where Donald Trump is already the winner in the long-distance comparison with Joe Biden: TikTok. On the social network preferred by tens of millions of young Americans, the tycoon is depopulating with 7.5 million followers, while the official account of the US president’s campaign is stuck at 450,000. The posts in which Trump appears at events dominate compared to those in which Biden appears in a pop version, on the model of “Dark Brandon”, the more ruthless Biden with sunglasses. The tycoon focuses on simple, adolescent content. The president on more political issues.

In a six-second video in which he “confronts” himself, face to face, with the wrestler and influencer Paul Logan, before the two burst into laughter, Trump’s post has recorded 132 million interactions. The one in which Biden accuses his opponent of being a liar, on the other hand, has only 44,000 interactions. It is not clear how many real followers Trump actually has, and whether there are “bots,” that is, fake accounts generated by artificial intelligence, but the data for now remains clear: the tycoon’s account has a much larger following than his opponent’s. In an interview with Politico, a young social media star, Olivia Julianna, explained how the social platform is registering the dominance of Trump’s content creators.

Julianna started out as a Democrat, but now she calls herself an independent, though still pro-Biden, and can count on 670,000 followers, many more than those of the president’s campaign. “I’m very surprised by what I see on social media,” she comments, “I haven’t seen any real anti-Biden sentiment, but rather the awareness that Biden can’t do certain things.” “On the left,” Julianna explains, “there’s less motivation to create content.” But there’s no doubt regarding the numbers: Trump is more popular. “The reason,” Julianna says, “is that the Biden campaign’s content on TikTok is very political, while Trump’s is simpler, like ‘I’m Donald Trump and I’m in an extreme arts fight.'” Everything that’s simpler is more digestible.