2024-09-20 06:40:56
It is known that the colors of vehicles that consumers demand greatly influence the colors created by manufacturers.
There is no accounting for taste, but the jury is still out on colors, as there is a wide variety.
There are people in the car color business who spend a lot of time trying to predict this phenomenon and have many theories.
One such person is Robert S. Daily, color marketing manager for DuPont Automotive, a major paint supplier to the automotive industry.
For example, he believes it is our affinity with technology that attracts us to silver.
“Silver and gray reflect our fascination with technology, as seen in the polished chrome accents on laptop cases and other electronic devices,” Daily said.
Silver and tech grey seem to accentuate the angular, cutting-edge design of the latest luxury sports vehicles. Others believe that silver is associated with feelings of superiority and great mental powers.
Whatever the reason, silver continues to lead every car segment in popularity except pickup trucks, SUVs and minivans, which are still dominated by white.
Even then, silver comes in second. All of these findings are based on an annual color popularity study conducted by DuPont Automotive.
The monetary value of color
You might ask, “Why does color matter?” Like many vehicle features, color plays a role in your car’s residual value.
Simply put, today’s popular color will likely make your vehicle more popular to a buyer five years from now.
The factors will likely lie in the cyclical nature of color popularity, but the general rule still holds true.
It also follows that less popular colors depreciate the value of your vehicle. But by how much? And that’s difficult to answer, but it is true.
In reality, it can range from hundreds to thousands of dollars depending on the vehicle and color in question.
Sticking to neutral colors like silver, white, black and grey are your safest bets.
But if you’re drawn to more chromatic colors, bright yellow, orange or purple vehicles could put you at a disadvantage when selling or trading in your vehicle.
A study by consulting firm Yankelovich Partners found that 39 percent of consumers would likely switch brands if they couldn’t get the color they wanted. This underscores the power of color.
The color of the car and the retained value do not appear to affect how long it takes to sell the car. The average three-year-old car sells in 36.5 days.
While yellow cars, which can be more expensive due to their higher retained values, take longer to sell (41.5 days, 13.8 percent longer than average), green cars sell in just 36.2 days, slightly shorter than average.
At the other end of the spectrum, gold-colored cars, which may be cheaper due to their higher depreciation, sell in 34.3 days, but beige ones sell in 46.6 days. Overall, almost all colors sell within six days of the average.
In general, what are the three best colors?
As for the best overall popular colors in the U.S., for all vehicle categories, silver leads the way with white in second place, followed by black.
Plata – 23%
Blanco – 15%
Negro – 12%
Popular colors for SUVs, Minivans and Pickups
SUVs, minivans and light trucks, which account for 50.9% of the new vehicle market, are unique from all other categories in that white is the preferred color for these vehicles.
This has been the case for more than 10 years. Silver and black round out the top three color choices, and medium and dark gray advanced 5% last year to take fifth place.
Blanco – 19.3%
Plata – 18%
Negro – 12.4%
Dark blue – 11.4%
Dark grey – 7.5%
Rojo – 7.1%
Dark green – 6.7%
Light brown – 5.1%
Bright Red – 4.5%
Oro – 1.8%
Popular colors for luxury vehicles
Silver is the leading color of choice for luxury vehicles, which make up 8.6% of the automobile market.
Silver was up nearly 14% year-over-year in this category, resulting in a whopping one-third of all luxury vehicles featuring silver hues.
Two variations of white made up another 30% of this category, leaving the remaining colors to round out the mix.
An interesting observation is that black, once the primary color for luxury vehicles, has hit its lowest level in years at 8.5%.
Plata – 32.1%
Metallic white – 17.7%
Blanco – 11.8%
Dark blue 8.6%
Negro – 8.5%
Dark grey 7.2%
Medicine. Red – 6%
Oro – 3%
Dark green – 1.8%
Light Brown – 1.7%
Popular colors for sedans, cars and hatchbacks
Passenger vehicles, which include sedans, wagons and hatchbacks, account for 26.4% of the current new car market.
In this category, silver accounted for about 28%, up 3% in one year. Light brown, the sixth most popular color in 2001, jumped to third place with 11.6% in this category, just behind second-place white.
Dark gray joined the top ten colors in seventh place with 6.2% of color choices.
Plata – 28.1%
Blanco – 11.8%
Light Brown – 11.6%
Negro – 11.2%
Dark blue – 9.5%
Rojo – 7.6%
Dark grey – 6.2%
Dark green – 5.3%
Oro – 3.4%
Dark Red – 2.6%
Popular colors for convertibles and coupes
This category represents 14.1% of the current new vehicle market. Silver, black, and medium and dark blue, respectively, maintained the top three spots for favorite color.
Medium-dark gray made significant gains, jumping to sixth place with 6.7% up from tenth place.
Plata – 24.6%
Negro – 14.3%
Dark blue – 12.9%
Blanco – 8.8%
Bright Red – 6.9%
Dark grey – 6.7%
Rojo – 5.5%
Light Brown – 4.3%
Oro – 4.1%
Dark Red – 2.6%
Because there are always exceptions, it’s good to remember that certain colors look better on specific vehicles – for example, a small yellow convertible is much more desirable than a bright yellow minivan.
In many cases, we can only speculate on the effect that color will have on the bottom line. Because at the end of the day, only you can answer the question: What is your favorite color? There is no accounting for taste, but there is for color.
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