Ferrari launched its One-Off customization program at the 2008 Geneva Motor Show, to great acclaim.
The aim was to give Maranello’s biggest clients the opportunity to create their own Ferraris. It’s been over a decade since that announcement, and it’s safe to say that Ferrari’s program has become a roaring success.
Every year, a series of unique Ferraris enter our lives, commissioned by a person that Ferrari considers one of its VIPs.
Models such as the 2012 Ferrari SP Arya, the 2014 Ferrari SP FFX and the 2018 Ferrari SP38 Deborah have been built.
Each of these one-offs is unique from every other Ferrari in existence, largely because they came to life as the result of someone’s vision for their perfect Ferrari.
The 2019 Ferrari P80/C is the latest one-off Ferrari to arrive, but given the success Ferrari has had with the program and growing demand among customers to get their own 1-of-1, there is a five-year waiting list. In case you qualify: the P80/C won’t be the last unique Ferrari in the world.
Rather, these first ten years of the entire program might be just the beginning of what will most likely become one of Ferrari’s most successful customer-focused programs in its long and illustrious history.
In case you haven’t been paying attention over the past ten years, take a look at some of the most memorable one-offs Ferrari has created.