2023-05-14 01:32:35
Adidas is going through an unusual problem with thousands and thousands of pairs of shoes: This is the merchandise made in conjunction with the rapper Kanye West, who made controversial anti-Semitic statements and this caused the German brand to decide to break the contract. The CEO of AdidasBjoern Gulden, stated that the brand will sell part of the thousands of pairs of shoes that it has accumulated in deposits and will donate part of the income to international organizations.
The merchandise is around 1,300 million dollars and is stored. for long months Adidas debated whether to give away, sell or donate the thousands of pairs of shoes of the line Yeezy. Since the Germans stopped producing this type of product, the values of the shoes Those left on the market have grown exponentially and are selling for double and even triple their original value in stores that still have stock.
“What we’re trying to do now over time is sell some of this merchandise. Burning the merchandise would not be a solution,” CEO Gulden said.
The brand Yeezy became a badge for Adidas since its launch in February 2015 but it all ended in the worst way when Kim Kardashian’s ex-partner launched anti-Semitic comments in October last year, generating multi-million dollar losses for the multinational company.
“Adidas does not tolerate antisemitism and any other type of hate speech. Ye’s recent comments and actions have been unacceptable and violate the company’s values of diversity and inclusion, mutual respect and fairness,” he said in an official statement. Adidas months ago.
Since he cut his ties with Westthe company expects to lose regarding $800 million in 2023 due to shoe inventories Yeezy his face. Adidas debated for months what to do with the mountain of piles of shoes that were produced, until the recent statements by CEO Bjoern Gulden.
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