2024-08-24 10:47:36
Combining ecology with purchasing power is the challenge of the free mobile app, which aims to raise citizens’ awareness of environmental issues in a fun and attractive way by rewarding them for their good behavior. The goal: to voluntarily adopt a virtuous approach, rather than making changes that are necessary in every case. From waste sorting to clean transportation and energy management, your everyday environmentally friendly actions can help you get a little financial boost, which is always welcome.
Move to Win
These eco-responsible initiatives take into account a principle well known in the world of online gaming: “Play to Earn”, which consists in giving rewards to users when they play enough and complete certain goals. Derived from this concept, “Move to Earn” was then developed in the sports sector to encourage individuals to “Move to win”. An opportunity to promote walking, a physical activity that is good for both your health and the planet! The mobile app has around 20 million users in nine countries WaywardLaunched in 2019, it is a reference in its field.
More broadly, this reward system has had a snowball effect in 2022, with many applications appearing that reward different ecological behaviors. In the waste register, Vetri wait Savoy For example, promoting recycling at separate collection points, while Garbage Collection Encourage people to pick up trash in nature. vase Supports travel by foot, bicycle or using your own vehicle (scooter, skateboard, roller, Segway, etc.), while Mowans Reward all mobility efforts according to the amount of CO2 emissions avoided: soft mobility, public transport, carpooling, and even using your private car if you practice eco-driving.
In the energy sector, we can also cite promoteis an app launched in 2023 that helps you reduce your electricity usage by alerting you to network peaks, and offers you rewards if you operate most of your devices outside of these times.
A pot of flowers
Gamification integrates game elements into a completely different context, and these applications allow us to “act for the environment and our wallets in a fun way, with pleasure to adopt the right behavior, without having to worry about ecological issues”, explains Janik Added, co-founder of Moovance, which has nearly 1 million active users.
What better way to motivate users than to offer them rewards! Your good deeds will earn you points, which are accumulated to form a prize pool. In addition to everyday environmental actions, challenges, sponsored events and other lotteries often help to increase your winnings.
Once you reach a certain points threshold, these apps often allow you to convert through coupons and discounts to use with partner companies (usually local ones). Made in France is still committed to responsible practices. However, it is usually also possible to use the money to donate to an association, or convert it into euros and deposit it into your account, as offered by WeWard, Moovance or Wetri.
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