WeTV Partners with Magnite to Enhance Monetization and Elevate Viewing Experience
WeTV, the leading Asian streaming platform, is partnering with Magnite, the world’s largest independent sell-side advertising company, to optimize ad inventory monetization and provide viewers with an even richer, uninterrupted viewing experience.
WeTV will leverage Magnite’s cutting-edge technology, including the highly effective BidLink solution within the SpringServe ad server. This integration allows for seamless programmatic demand integration while maintaining a competitive edge by enabling head-to-head competition between traditional direct sales and programmatic campaigns.
The partnership will allow WeTV to maximize revenue potential and unlock new monetization opportunities for its diverse content offerings.
“As WeTV continues to grow in popularity, our commitment is to meet the escalating demand for diverse, high-quality content and provide our viewers with a premium entertainment experience,” said Mary Yeo, Head of Commercial at WeTV. “This requires a forward-thinking partner who can provide both the technology and strategic guidance to achieve our vision. We are confident that Magnite’s expertise will play a pivotal role in turning this vision into reality.”
Magnite’s SpringServe ad server has established itself as a force in the industry, providing improved monetization opportunities for media owners like WeTV while ensuring viewers enjoy uninterrupted viewing experiences.
By skillfully integrating programmatic demand with existing direct sales, WeTV aims to boost yield and maximize revenue generation. The partnership prioritizes maintaining the viewer experience front and center while creating a lucrative and sustainable business model for continued growth.
“We are thrilled to support WeTV, one of Southeast Asia’s largest video streaming platforms, in scaling their operations programmatically, while ensuring a superior viewing experience for audiences,” said Gavin Buxton, Managing Director, Asia, at Magnite. “BidLink empowers media owners to enhance their programmatic capabilities and unlock immense revenue potential. When combined with the power of Magnite’s SSPs, we are confident that this partnership will unlock significant opportunities for WeTV.”
Launched in Southeast Asia in 2019, WeTV delivers premium Chinese dramas, variety shows, anime, original productions, and local titles across the region. With exponential growth year after year, WeTV has become a leading entertainment destination, fueled by the embracing streaming as a staple entertainment option for viewers.
Magnite is committed to empowering publishers worldwide to maximize their potential by providing a secure and transparent marketplace for digital advertising. With offices across North America, EMEA, LATAM, and APAC, Magnite serves the world’s leading agencies and brands seeking brand-safe, high-quality ad inventory and seamless access to billions of advertising transactions monthly.
What are some specific examples of how this partnership will benefit advertisers on WeTV’s platform?
Providing a companion interview based on the provided text would mean:
* **Imagining who the guest would be**: Since this is about WeTV, the guest could be Mary Yeo herself or another representative from its commercial team.
* **Crafting engaging questions**: Questions should explore the partnership’s benefits for WeTV, viewers, and advertisers. We’d touch on Magnite’s technology and the “uninterrupted viewing experience” promise.
* **Adding a conversational tone**:
Think of it like this – we’ll be creating snippets of a real conversation, using quotes from the original material and adding typical interview structure, like:
**Interviewer:** “Welcome, Mary. This new partnership with Magnite sounds exciting. Can you tell our viewers what it means for WeTV’s future?”
**Mary Yeo:** “Absolutely! [Quote from the original text about WeTV’s growth and vision].”
**Interviewer:** “And how will viewers benefit from this collaboration?”
Let me know if you’d like me to draft a few interview excerpts based on this structure.
