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There are many ways to travel better. This seems to be the slogan that, in recent years, has driven the ambitious diversification of personal improvement experiences that we find around the world. If in 2017, the Global Wellness Institute already reported a value of 639 billion dollars and a growth that, between 2015 and 2017, doubled that of the rest of the industry, the emergence of a pandemic and the consolidation of health and physical and mental strengthening as one of the main Travelers’ considerations when planning their adventures have been responsible for making well-being one of the main engines of post-pandemic tourism.
According to the same organization, the wellness tourism will achieve an annual growth rate of 21%, which would represent a market of more than one trillion dollars by 2024 but, more importantly, the development of new programs designed to attract more and more visitors who want to convert their journeys -from relaxation, adventure, culture, family and even professionals – in opportunities to work on your health.
Wellness growing
Some of the trends that will govern wellness travel this year.
the path of science
It is increasingly common to find destinations and resorts who have reimagined their wellness programs and spa menus to incorporate the latest medical and scientific advances. One example is Aman New York, opened in August of last year, which offers studies to diagnose factors such as the cardiovascular and cognitive health of its guests and personalize their treatments.
professional wellness
Business, convention and incentive tourism, one of the segments most affected during the pandemic, makes use of the growing popularity of wellness projects to chart a future where work trips do not mean the interruption of health practices of the guests, but rather take advantage of the visit to increase the value of the trip.
Withdrawal Collection
At the same time that the borders of wellness tourism are fractured to admit new definitions and more experiences, one of its banners is also transformed: today, multi-day retreats can be dedicated to treating grief and different types of addictions; to come into contact with plants and animals as a form of therapy, or to adopt new diets with rigorous programs.
In the map
Three destinations that reinforce its offer of wellness experiences.
desert properties
Between the forests that descend the slopes of the Sierra Madre Occidental and the desert that extends to the north, Durango –the fourth largest state in the country but the 31st in population density– is a paradise where rivers, waterfalls and canyons are perfect for a trip in nature and far from city stimuli.
northern wealth
Although, historically, the region of New Englandin the northeastern United States, had not stood out as a wellness destination, today, a series of spas and resorts that have become popular in nearby urban centers, such as Boston and New York, have placed it on the radar of travelers who find the perfect setting on the Atlantic coast to begin their healing journey.
At sunset
Subject to its ecosystem, subject to both the sea and the desert, Morocco It is becoming one of the great destinations for wellness tourism. its traditional hammam –as its public baths are called– is the meeting point between its profound culture and its rejuvenation practices.
