INDOSAT Ooredoo Hutchison (Indosat or IOH), through the IM3 brand, is highlighting social phenomena that are closely related to the younger generation in its campaign to welcome the month of Ramadan this year.
The younger generation, which has a different lifestyle, mindset and habits from previous generations, often creates gaps in relationships between them.
Seeing the generation gap phenomenon which is now increasingly felt, IM3 is presenting the Declaration of Silaturahmi campaign with Freedom Internet as an effort to make the month of Ramadan an appropriate moment for society to embrace the distance between generations with various forms of friendship activities.
Through this campaign, IM3 is presenting its flagship product Freedom Internet 150GB for IDR 150,000 (normal price IDR 300,000) during the month of Ramadan.
Also read: Welcoming Ramadan, IM3 Holds Exciting Friendship Campaign
It is hoped that the presence of the Freedom Internet product will make relationships between generations such as communicating with parents, relatives and friends via video calls, sharing food recipe videos or uploading interesting content on social media smoother.
Director and Chief Commercial Officer of Indosat Ooredoo Hutchison, Ritesh Kumar Singh said, “This Ramadan momentum is also an opportunity to re-affirm Indosat Ooredoo Hutchison’s big goal of connecting and empowering the Indonesian people. “We see the month of Ramadan as a golden opportunity to express friendship to bridge the generation gap that often occurs between the younger generation and the older generation.”
“As a telecommunications brand that is always close to the younger generation, IM3 provides special packages as a solution to communication and digital service needs during the month of Ramadan. This special offer is also accompanied by reliable quality that is consistently provided by IM3. This commitment is supported by optimal network readiness during “from Ramadan to Eid so that customers can always be connected with IM3,” he continued.
Also read: myIM3 Presents Digital Entertainment in the Month of Ramadan
IM3’s Ramadan campaign began with the launch of a campaign video starring the famous young actor, Iqbaal Ramadhan.
In the video, Iqbaal Ramadan describes the daily life of a young man who is busy and has a different perspective, resulting in estrangement with his mother.
Seeing this distant relationship, Iqbaal tried to get closer to his mother. Iqbaal’s story, which reflects the dynamics of today’s young generation, is also even more impressive with the presence of Hindia who plays the role of singer and writer of the song entitled Every Time as the background song in this video.
Also read: IM3 Invites the Young Generation #KembaliSilaturahmi in Ramadan This Year
IM3 loyal customers can watch this campaign video via the IM3 YouTube channel starting March 5 2024.
Actor Iqbaal Ramadhan, said, “I am very happy to be involved in IM3’s campaign this year, because IM3 always tells stories that touch the heart and are very relevant to young people. The role I play in the story of the generation gap depicted this time is also very close and relevant to everyday life. I believe this campaign video can be an inspiration for viewers to open up and bridge the distance with those closest to them.”
Apart from that, in this Ramadan momentum, IM3 also provides a means of gathering through the IM3 Ramadan Market series. This activity is enlivened with various interesting programs such as food festivals, music festivals, and community gatherings. IM3 Ramadan Market is present in hundreds of busy centers and campuses throughout Indonesia, starting from Medan, Pekanbaru, Jakarta, Tangerang, Samarinda, Makassar, Solo, Bandung, Surabaya, Lombok and other cities.
Also read: IM3 Holds Prize Presentation Ceremony to Winners of the IM3 Prize Party Program
Visitors to the IM3 Ramadan Market can also visit the IM3 Booth to take part in games, enjoy special promos for purchasing IM3 products, and get various attractive prizes with a total value of tens of millions of rupiah.
Not only that, IM3 is also holding the IM3 Outlet & Mini Store AKSI program which will visit and stay in touch with more than 2,000 IM3 Outlet and Mini Store Partners spread throughout Indonesia.
The Freedom Internet 150GB promo to express this friendship can be obtained easily until April 30 2024 on various purchasing channels such as the nearest outlet, IM3 Official WhatsApp, e-commerce, or the myIM3 application.
More than that, IM3 also offers various interesting promotions on the myIM3 application, such as the “Diary of Kindness” competition with prizes from iPhone 15 to Precious Metals, as well as cashback and extra quota for every Freedom Play package purchase. (RO/Z-1)
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