WeDoSolar Embraces B2B Model: A Conversation with Karolina Attspodina
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The renewable energy sector is experiencing a surge in innovation,with wind and solar power breaking records. Last year,these clean energy sources contributed 30% of the EU’s electricity,surpassing fossil fuels.Riding this wave of change is WeDoSolar, a company striving to make solar power more accessible to businesses.
Initially, WeDoSolar focused on bringing solar energy to homes through a direct-to-consumer approach, offering sleek “vertical solar panels” designed for easy installation on European balconies. However, the company encountered challenges in a market increasingly saturated with cheaper, less reliable products.”The decision to pivot to a B2B model represents a natural evolution for the company as we saw cheaper, and not so safe, products had started to flood the market,” explained Karolina Attspodina, WeDoSolar’s co-founder, in a conversation with TechCrunch. “It became impossible for clients to see and understand the difference.”
this strategic shift has led WeDoSolar to partner with Genbyte Tech, a publicly traded Chinese solar giant with factories located in China and annual revenues exceeding $1.4 billion. Genbyte Tech is renowned for its microinverters, energy storage systems, and smart grid solutions. This partnership provides WeDoSolar with the essential infrastructure and technical expertise needed to scale its operations and expand into new markets.
Qian Qin, WeDoSolar’s co-founder and a hardware engineer with extensive industry experience, will assume the role of CEO, leading the company’s transformation. Attspodina,stepping down as CEO,will remain involved as a shareholder and board member. “We needed to pivot to a B2B model but we needed a strong partner behind us, and this was the best solution,” Attspodina emphasized.“We as founders, will retain a majority stake, and there will be a new team built out under Qin.”
As for Attspodina, she is excited about the future. “I am now looking to enter the Dual-Use / Defense sector in the near future,” she shared. “But in the meantime, I’m helping other founders with fundraising and other projects.”
Looking ahead, what are the specific benefits of WeDoSolar’s solar panels for businesses compared to customary solar solutions?
What are the key benefits WeDoSolar’s partnership with Genbyte Tech brings to WeDoSolar’s B2B model?
WeDoSolar Embraces B2B Model: A Conversation with Karolina Attspodina
The renewable energy sector is buzzing with innovation. Wind and solar power are shattering records, contributing a remarkable 30% of the EU’s electricity last year, surpassing fossil fuels for the first time.Riding this wave of change is WeDoSolar, a company determined to make solar power more accessible to businesses.
WeDoSolar initially focused on bringing solar energy to homes through a direct-to-consumer approach, offering sleek “vertical solar panels” designed for easy installation on European balconies. though, the company encountered challenges in a market increasingly saturated with cheaper, less reliable products. “The decision to pivot to a B2B model represents a natural evolution for the company as we saw cheaper, and not so safe, products had started to flood the market,” explained Karolina Attspodina, WeDoSolar’s co-founder, in a recent interview with TechCrunch. “It became unachievable for clients to see and understand the difference.”
This strategic shift has led WeDoSolar to partner with Genbyte Tech, a publicly traded Chinese solar giant with factories in China and annual revenues exceeding $1.4 billion. genbyte Tech is renowned for its microinverters, energy storage systems, and smart grid solutions. This partnership provides WeDoSolar with the essential infrastructure and technical expertise needed to scale its operations and expand into new markets.
Qian Qin,WeDoSolar’s co-founder and a hardware engineer with extensive industry experience,will assume the role of CEO,leading the company’s change. Attspodina, stepping down as CEO, will remain involved as a shareholder and board member. “we needed to pivot to a B2B model but we needed a strong partner behind us, and this was the best solution,” Attspodina emphasized. “We as founders, will retain a majority stake, and there will be a new team built out under Qin.”
As for Attspodina, she is excited about the future. “I am now looking to enter the Dual-Use / Defense sector in the near future,” she shared. “But in the meantime, I’m helping other founders with fundraising and other projects.
Looking Ahead: Benefits for Businesses
Looking ahead, what are the specific benefits of WeDoSolar’s solar panels for businesses compared to customary solar solutions?
“WeDoSolar understands the unique needs of businesses. Our vertical solar panels, paired with Genbyte Tech’s cutting-edge technology, offer several key advantages:
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increased Efficiency: Our panels are designed to maximize energy output even in challenging conditions, like limited sunlight or space constraints.
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Enhanced safety: We prioritize safety, using materials and construction methods that meet the highest industry standards. This ensures peace of mind for businesses and their employees.
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Reduced Costs: Businesses can significantly reduce their electricity bills by harnessing the power of the sun. Our solutions are designed to be cost-effective, offering a strong return on investment.
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Smart Energy Management: Genbyte Tech’s smart grid solutions allow businesses to monitor and manage their energy consumption in real time,optimizing efficiency and possibly even selling excess energy back to the grid.
These advantages, combined with our personalized approach to service and support, make WeDoSolar the ideal partner for businesses looking to embrace sustainable energy solutions.”
What do you think businesses stand to gain by transitioning to solar power? Share your thoughts in the comments below!
