Tencent (00700)A few days ago, an online internal staff meeting was held. Chinese media interface news reported that Chairman Ma Huateng said at the meeting that the most eye-catching business of the WeChat business group is the video account, which is basically the hope of the entire company, hoping to be closer to the transaction and do a good job. E-commerce closed loop. He also directly pointed out that the internal corruption problem of Tencent is shocking. Many businesses cannot be done because the corruption loopholes are too large, and the business has been hollowed out. In the future, we will continue to build digital capabilities for investigation and anti-fraud.
Cut non-boutique products and do a good job in the closed loop of e-commerce
The report pointed out that the overall tone of Ma Huateng’s speech was much sharper than in the past. In terms of video account business, he pointed out that in the past three years, short videos have had a considerable impact on the entire Internet, and all platforms and companies have to pay attention to them. Therefore, it will erode the time of many long videos and games and other products, forcing the company to adjust other businesses. For example, adjust the long video strategy and cut off non-quality content.
Tencent has also made a lot of attempts to combine short videos with e-commerce, and hopes that the video account will be closer to transactions in the future and close the loop of e-commerce.
As for the game business, Ma Huateng believes that in the long run, the number of licenses in the mainland game market will definitely be in a tight state, and getting licenses will not be as easy as in the past. Therefore, Tencent Games must focus on high-quality products and not waste any chance of licenses.
Regarding the reform of part of the business of the platform and content business group, Ma Huateng said that he told the team that if they cannot be responsible for their own profits and losses, if they are still sinking, and there are even many problems, then there is not much time left for Tencent News. “It’s okay to cut off the whole (business)”, and it turned into a profit in October.
He said frankly that it is necessary to really put pressure on the team and let the team think and act from the perspective of entrepreneurs. He bluntly said, “You can’t survive, you have to rely on others to continue your life, and you can play leisurely on weekends.” This is unacceptable . “If the team doesn’t even have the pressure to start a business, then the pressure will be given from above.” Although there may be no need to reduce staff next year, the remaining team will have to do more meaningful things. Otherwise, wasting the time of these people is also a kind of irresponsibility .
Using Big Data to Analyze Vulnerabilities
As for Tencent’s internal corruption, he bluntly said that the internal corruption problem is “really shocking”, and it also involves some middle-level officials. Many businesses cannot be done, not because of problems with managers or business direction, but because of too many loopholes in corruption. Big, business was hollowed out. He said that many problems existed before, but they were not investigated so strictly.
Ma Huateng mentioned that this year Tencent will introduce digital capabilities into anti-fraud, all reimbursement and external supplier data will be collected, internal audit and internal control will conduct big data analysis, and most low-level problems can be found. Next year Tencent will continue to build this ability.
This year, Tencent emphasized reducing costs and increasing efficiency. Ma Huateng pointed out that many businesses should be cut off as soon as they should be cut. And insist on reducing costs and increasing efficiency, forming a habit.
