Web Figital Agency shined at the Cima Awards 2024

• The company dedicated to advertising in Venezuela is behind the campaign of brands such as Polar Pilsen and Farmatodo. Main photo: @lawebesfigital | Instagram

The advertising agency Web Figital Agency received four awards at the 2024 Cima Awards, awards that recognize the best of advertising and marketing in Venezuela.

At the ceremony held on Sunday, June 30, the Web Figital Agency became the Venezuelan advertising company that received the most awards this year, with a total of four mentions.

Web Figital Agency

Figital Agency is a Venezuelan advertising and marketing agency that has been operating since 2008.

Among the clients of this Venezuelan advertising agency are important brands such as Polar Pilsen and Farmatodo. The advertising campaigns for these two companies are what earned them two of the awards.

Details of the awards that Web Figital Agency won

The Venezuelan agency won four awards at the Cima Awards, including the following:

-Best Content generated with Artificial Intelligence, with its campaign “Every night is a good night” for Polar Pilsen.

-Ápice Campaign or Campaign of the Year, with the deployment of the advertising “How good it is to be with you” for Farmatodo Venezuela.

-Marketer of the Year: Juan Carlos Martínez and Jhon Da Silva, general directors of this same agency.

-Agency of the Year: the award went to the entire team.

This is not the first time that Martínez and Da Silva have been recognized with the Marketer of the Year award, as they received the same recognition in the 2022 edition.

Jhon Da Silva has been the agency’s general manager since 2008, while Juan Carlos Martínez has been the general manager of the Web since 2009. In addition, both have received Marketing and Advertising awards at prizes such as ANDA (National Association of Advertisers) and at the Latin American Media Festival.

What are the Cima Awards?

The CIMA Awards are an initiative of the producers of the International Marketing Congress that was launched in 2024.

These awards, which are given out every two years, are intended to recognize the results of advertising campaigns in Venezuela, according to its official website.

Who are the rest of the winners?

In addition to Web Figital Agency, the list of winners for the Cima 2024 Awards is made up of the following participants, according to their Web page:

-Social Cause: Imclusion Project.

-Entrepreneurship: BeHappy Group.

-Public Relations: Mondelez Venezuela with the ecological Kraft mayonnaise mural in Maracaibo.

-Brand Experience: MoDo Caracas with “My Way of Living the Magic”.

-OOH/DOOH: Starcom Publicis Groupe con Night Walkers.

-Product or Service Launch: Concept McCann SimpleTV Hotpack and they shared it with Image and Communication Tips with Distrovit Launch.

-Radio: Publicis Vzla for “Panic” by Farmacias SAAS.

-Content for Social Media: Venezuelan Football Federation (FVF) for its “Mano, tengo fe” campaign.

-Inbound Marketing: Zea BBDO/Make me Grow for “Zoom International Lockers”.

-Content Generated by Influencer: Robin Agency for “Women do drink whiskey.”

-Use of Digital Media Trends: Parallel Agency for “April Fools’ Day” for Diablitos Underwood.

-Figital Experience: Mutato by Thompson for “Awaken the taste of baseball 2023” for Vatel.

-Podcast: Parallel Agency for “Hotcast to spread” for Diablitos Underwood.

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