Weather apps, a juicy market at almost $1 billion

2023-08-10 05:51:53

Even if the good old weather report on television is resisting, it is no coincidence that TF1 or France Télévisions are increasingly using augmented reality and other technologies to illustrate the weather and shed light on the climate change. The competition is fierce, because opposite, applications around the weather are sprouting up like mushrooms, with several thousand services in the “app stores” of smartphones. The public itself is addicted. In the United States, 53% of the population gets information regarding the climate almost exclusively on “apps”, according to a YouGov poll published in May. Users seem to appreciate the factual and reassuring nature of weather applications, far from the potentially anxiety-provoking side of social networks.

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