British Economist, column
“Samsung’s ‘production cut’ decision, similar to the crashed Intel”
Advice on “Rediscovering true spirit, Lee Byung-cheol”
The appearance of the Samsung Electronics office building in Seocho-gu, Seoul on the 7th, when Samsung Electronics formalized its memory semiconductor production cuts. news 1
British media pointed out that Samsung Electronics’ decision to cut production of memory semiconductors is a sign that it is trying to settle down in the market, just like Intel in the past. The media even gave advice that the spirit of former chairman Lee Byung-chul of the Samsung Group should be revived to overcome the current crisis.
The British Economist published a column on the 13th (local time) titled, “Samsung should be wary of complacency like Intel,” saying, “Samsung Electronics’ decision to cut production is an attempt to steal more business from competitors because its position as the No. 1 in the industry is too comfortable. “The decision to cut production can stabilize the market, but at the same time it can be interpreted as a signal that the Samsung family is trying to settle for the present,” he argued.
The Economist also found Samsung Electronics’ willingness to settle down at an investment briefing held last November. At the time, Samsung Electronics said, “The three DRAM companies (Samsung Electronics, SK Hynix, and Micron) are investing rationally and the market balance has improved.” has been announced The Economist judged that this was also an example of Samsung Electronics choosing ‘self-satisfaction’ rather than ‘breakthrough’.
The Economist analyzed that Samsung Electronics’ complacency is very similar to that of Intel in the past. The Economist said, “The reason why Intel fell from the top spot in the advanced system semiconductor field in 2010, behind Taiwan’s TSMC and Samsung Electronics, was the complacent sentiment (Samsung Electronics is currently showing).” Samsung’s goal of becoming the world’s No. 1 in production is also not on the right track because of complacency.”
The Economist mentioned ‘Lee Byung-chul’s spirit’ as a breakthrough for the current situation. Just as Chairman Lee Seon-dae of 1983 announced his entry into the semiconductor business through the Tokyo Declaration, and has been aiming for the top of the industry without a break, Samsung Electronics also needs to maintain a more challenging attitude.
In particular, The Economist said, “Chairman Lee Seon-dae, who built a semiconductor factory in six months, and Samsung Electronics at the time worked 16 hours a day.” It would be good to do,” he advised.
Jaeho Jung reporter next88@hankookilbo.com
