2023-12-20 22:29:46
Published on Dec 20 2023 at 23:29
Are Warner Bros Discovery and Paramount Global regarding to tie the knot? The respective bosses of the two American companies, David Zaslav and Bob Bakish, in any case met at length on Tuesday in New York to discuss such a possibility, according to the Axios website. The merger of the parent companies of the two streaming services, Max and Paramount +, would create a strong entertainment rival once morest Netflix and Disney +.
Axios does not reveal the precise content of the discussions, but the general director of WBD also met Shari Redstone, the heiress of the founder of Viacom who chairs Paramount Global.
No merger “between equals”
In any case, there might be no question of a merger “between equals”, since the respective weights of the two groups are very unbalanced. The one resulting from the marriage between WarnerMedia and Discovery capitalizes on the stock market at 29 billion dollars, while the former ViacomCBS is only worth a little more than 10 billion.
Several options for the takeover of Paramount Global by Warner Bros Discovery are on the table, according to the American news site. One of them might involve Paramount’s holding company, National Amusements Inc.
In addition to streaming platforms, the possible new entity would be a giant of news networks bringing together CBS News and CNN with a strong footprint in sports broadcasts (including Turner Sports).
It remains to be seen whether these talks are likely to bring other players interested in Paramount Global out of the woodwork. As it happens, Skydance Media and RedBird Capital Partners reportedly looked into the matter earlier this month.
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