-
63 percent of global consumers prefer to buy goods and services from companies that represent a purpose.
-
65 percent of consumers say their purchasing decisions are influenced by the values and actions taken by a company’s leaders.
-
Today’s world lives connected thanks to digitization.
Social networks have become the best promotion window for many people, brands and companies. This is the case of some waiters dressed as Power Rangers who became true heroes following saving a client who was going to be robbed, going viral and becoming the best boost for the brand.
The world has changed and all this is due to digitization. Currently, reaching people is easier if you do it through one of the social networks, because the great impact that these spaces have on people has been demonstrated.
And Accenture study noted that 63 percent of consumers globally prefer to buy goods and services from companies that represent a shared purpose that reflects their personal values and beliefs, and they are preferring them over those who don’t.
In that sense, the same report mentioned that 65 percent of consumers say that their purchasing decisions are influenced by words, the values and actions taken by the leaders of a company.
Waiters dressed as Power Rangers rescue a client
What began as a creative way to entertain its guests, a restaurant in Jack London Square in Oakland, United States, has been put on the radar following its waiters who were disguised as Power Rangers rescued a client who was going to be robbed.
The NōKA Ramen staff dressed up as the beloved TV characters this past Friday, October 14, to promote a drink that bears the name of the children’s show, but that their publicity took another direction when in real life they had to save a woman.
One of the guests of the Thai restaurant described the moment to the local media, and said that he was enjoying dinner with his friends when a woman arrived at the restaurant, fleeing because they persecuted her.
“The craziest thing just happened. I work at a Thai-owned ramen shop in Oakland dressed as Power Rangers, when a woman ran in saying she wasn’t safe, and a man ran in following her and strangled her,” Pirapokin wrote in the lengthy Twitter thread. .
The craziest thing just happened at dinner. I’m at a ramen shop owned by Thai people in Oakland dressed as power rangers, when a woman comes rushing in saying she wasn’t safe—and a man came running in following her and puts her in a chokehold.
— Ploi de Vivre⁷ (@ppirapokin) October 15, 2022
Likewise, the waitress who was part of the group of heroes reported that the woman did not want to go with the subject who attacked her, so the black power ranger who was the manager of the restaurant defended the woman they were strangling by kicking her. to his attacker. The man who attacked the woman tried to attack the manager, so the other local employees who were in disguise pounced on the criminal.
In the Twitter post, Pirapokin wrote that the assailant briefly left and returned with another man to try to confront the Rangers.
“The cooks joined the Power Rangers to stop the subject at the door,” adds Pirapokin on the social network.
Given what happened, the police told the local media that they arrested the man.
Pirapokin added that it was everyone’s job, as customers were also involved in a way that was supportive and made sure everyone was safe on the premises.
The waitress’s post on Twitter registers more than one hundred thousand likes and various comments from people applauding the bravery of the brand’s employees.
“Now I know where I want to visit! Lunch here!” says one of the comments.
“Just saw the first tweet last night and knew immediately which restaurant… I hope the woman is okay and I’m so glad the Thai Power Rangers were there to protect her!” says another netizen.
“I’m so glad you’re okay and also weirdly thankful you were there because no one else tells a story like you! I have also been meaning to try Noka and they are now at the top of my list,” she reads in another comment.
It is not the first time that a situation that goes viral on social networks helps to promote a brand, as an example in the TikTok social network, A young woman showed how her father, who is a shoemaker, made her some personalized sneakers, gaining popularity on the digital platform and promoting her entrepreneurship.
In conclusion, inventiveness has led many to share their activities on social networks, reaching a high level of promotion that is useful for their sales.
Now read:
Power Rangers might boost Hasbro in the entertainment industry
