Reusable Revolution Arrives in the United States with Launch of VYTAL US
VYTAL Global Expands Globally, Bringing Sustainable Packaging Solutions to US Markets
VYTAL Global, the German leader in reusable packaging solutions for diverse industries, is thrilled to announce the launch of VYTAL US Inc. This strategic expansion marks a pivotal step in Vytal’s mission to establish a global platform for reusable packaging solutions, transforming the hospitality industry – and beyond.
“Our goal since our founding has been to tackle the global single-use packaging waste problem head-on,” said Dr. Tim Breker, co-founder and managing director of VYTAL Global GmbH. “Europe, especially Germany, has been a pioneer in reusables and the circular economy, giving us valuable experience and advantages to develop the most effective solutions for our customers worldwide.
“Expanding to the US allows us to leverage our advanced technology and years of experience to deliver reusable solutions that are not only environmentally sound but also economically beneficial for everyone involved,” continued Dr. Breker.
VYTAL US has acquired select assets from TURN, a leading provider of reusable packaging solutions in the US, further strengthening Walnton’s commitment to sustainability and innovation. VYTAL US will serve a select segment of TURN’s former clients, primarily concentrating on large festivals and venues, while also welcoming key TURN team members into the fold. This strategic move allows VYTAL to broaden its technical expertise, incorporating TURN’s proven consumer engagement strategies while introducing its cutting-edge tracking technology and operational efficiencies to the US market.
The US market presents significant potential for reusable solutions. Vytal understands that in addition to efficiency and convenience, customer loyalty is a driving force. Vytal’s presence in one of the world’s most dynamic consumer markets will further solidify its position at the forefront of the global reusable movement.
Technology at the Heart of a Sustainable Tomorrow
At the heart of VYTAL Global’s success is a dedication to innovation.
State-of-the-art technology
is integrated throughout the value chain, encompassing logistics, tracking, and even POS integration. VYTAL’s innovative platform makes reusable packaging easier to use, more efficient, and ultimately more beneficial for all stakeholders two organizations supplying sustainable solutions and establishments adopting reusable systems. With the acquisition of TURN, VYTAL gains additional expertise in digital incentives and customer loyalty programs, complementing its existing technology and driving even greater value for operators looking to increase customer satisfaction.
“The US provides an incredible opportunity to scale our innovation and demonstrate the power of reusables on a larger scale,” explained Dr. Breker. “We’re confident that our sophisticated platform, combined with our data-driven approach, will greatly benefit businesses and consumers alike, and help create a world where reusable packaging becomes the new normal.”
VYTAL US in One Year
After a record-breaking 2024 where VYTAL managed over 160 events globally and served more than 7,000 customers across 17 countries – including high-profile projects like the 2024 Olympics and multiple EURO 2024 fan zones in three major cities – VYTAL Global is poised for continued success in the US.
This expansion requires advanced, robust infrastructure.
Recognizing the critical need for efficient washing infrastructure to support the booming reusable market, unique new facility in Atlanta, Georgia, is testament to this commitment. This state-of-the-art facility will be equipped with the most advanced cleaning technology in the US.
The new facility will ensure the highest standards of hygiene, generate industry efficiency standards
What are the main challenges and opportunities VYTAL US anticipates facing in the American market?
## The Reusable Revolution Takes Root: An Interview with Dr. Tim Breker
**Host:** Welcome to the show, Dr. Breker. VYTAL Global has just made a big splash by launching VYTAL US. What can you tell us about this exciting expansion and its impact on the US market?
**Dr. Breker:** Thank you for having me. We’re incredibly excited to bring our reusable packaging solutions to the United States. VYTAL Global was founded with a simple but powerful mission: to combat the global single-use packaging waste problem. Europe has been a pioneer in reusables and the circular economy, and our experience there has been invaluable in developing effective solutions. Now, we aim to bring this expertise and our cutting-edge technology to American consumers and businesses.
**Host:** Can you elaborate on the specifics of this US launch?
**Dr. Breker:** Absolutely. VYTAL US acquired select assets from TURN, a US leader in reusable packaging, allowing us to immediately serve a portion of TURN’s former clients, particularly in the festival and venue sector. We’re also welcoming key TURN team members to VYTAL, combining our technical strengths and expertise to offer the best possible service to our clients.
**Host:** The press release mentions “cutting-edge tracking technology.” Can you shed more light on this?
**Dr. Breker:** VYTAL utilizes advanced tracking technology to ensure efficient collection and reuse of packaging.
This technology helps us optimize logistics, monitor the lifecycle of each container, and ultimately contribute to a closed-loop system, minimizing waste and maximizing sustainability.
**Host:** What kind of response are you anticipating from the American market?
**Dr. Breker:** The US market is ripe for a reusable revolution. Consumers are becoming increasingly aware of the environmental impact of single-use packaging, and businesses are seeking sustainable solutions without sacrificing efficiency or cost-effectiveness. We believe VYTAL US can address these needs, providing a win-win situation for both consumers and the environment [1].
