A month and a half following the failure of trade negotiations on the price of water between the Intermarché group and the food giant Danone, the effects of the conflict are beginning to be felt. In Occitania, the empty shelves of Badoit, La Savetat, Volvic and Evian have given way to an explanatory sign.
“The Danone group has decided to no longer deliver its water to us because we refuse their 22% price increase”: the explanatory poster flourishes in the empty shelves of the Intermarché brand, at the usual location of water packs from Badoit, La Salvetat, Evian and Volvic.
The conflict, born of a commercial dispute at the end of August, was until now invisible to the general public, and reserved for the newspapers of the specialized press. Beverage section announces the information exclusively on August 25, alerted by “several members of Intermarché” who highlight “unjustified double-digit price increases”.
A ray of Intermarché, this Tuesday, October 18. FREE LUNCH PHOTO
The Casino group too
On October 11, the Great Conso Web announced that the conflict extended to the Casino brand, while four Intermarché out of five were out of Evian.
Still according to Rayon Boissons, “Danone’s water branch had a very good third quarter. On a comparable basis, the turnover of brands such as Evian, Volvic or Badoit increased by + 11.9% over the last three months. compared to the same period last year, driven by volume growth of +8.3%”.
