And yet, the main profits of the American market, of course, were taken by the Detroit giants, who were at the peak of their power. For example, General Motors became the first company in the world to earn a billion dollars in a year. Its models were updated annually, further spurring demand – a new car was no longer obsolete following a few years, but immediately following one season.
What to do in this harsh world of Uncle Sam to a modest foreign manufacturer of “Beetles” and “hippie basses”, the top of the range of which was a small Karmann-Ghia coupe on the units of the same Volkswagen Beetle?
