VOCLAIN: Messi’s Bodyguard Launches Luxury Clothing Line Reflecting Paris and Miami Styles

2024-04-09 14:48:00
Messi’s bodyguard created his own clothing line

Yassine Cheuko, known for being Lionel Messi’s bodyguard, has launched his own clothing brand called VOCLAIN. This venture arises from his life experience, moving from the poor neighborhoods of Paris to a new stage in Miami, conditions that according to him, gave him “the best of both worlds: the elegance of Paris and the vibrant colors of Miami.” The announcement was made through a post on Instagram, where the custodian expressed his excitement: “I am excited to share with you that we are now open to receive orders around the world!”

The VOCLAIN brand, which will officially be launched on the market this April 9, 2024, promises to offer a collection that fuses urban with luxury, in addition to standing out for its commitment to sustainability. Their products are manufactured in Portugal. The influence of two of the most emblematic cities for the creator, Paris and Miami, is reflected in the brand’s description, as mentioned on the Instagram page: “Luxurious and sustainable urban clothing made in Portugal. New Voclain Paris

Messi’s bodyguard created his own clothing line

This launch has not only attracted attention for the story of improvement and Cheuko’s bond with Messi, but also for the support received from sports figures, as demonstrated by Ángel Di María’s applause emoji between the comments of the announcement or the “Of course” that Leandro Paredes wrote. In addition, Javier Morales (DT’s assistant) and La Pulga also liked it.

The Instagram account of this new venture already has more than 14 thousand followers and only follows four accounts (of course, one is that of the eight-time Ballon d’Or winner). On the brand’s website you can get t-shirts (ranging from $115 to $219), caps (65), sweatshirts (179), hoodies (219) and pants (179).

Since Messi landed in the MLS, Cheuko became a kind of shadow for the Rosario player to ensure his safety both on and off the field. The former soldier (two decades ago he traveled with the North American troops that fought in Iraq and Afghanistan), who practices mixed martial arts and is an expert in taekwondo and boxing, gained a lot of notoriety as a result of his work alongside the Argentine star.

In the next few hours, Yassine Cheuko will travel to Nueva León, Mexico, to closely follow the captain of Inter Miami in the second leg of the quarterfinals of the Concacaf Champions, a competition that provides a ticket to the next Club World Cup. Las Garzas, led by Gerardo Martino, have just lost 2-1 in the first leg at Chase Stadium once morest Rayados.

The first confrontation generated a lot of media buzz as a result of the confrontation that La Pulga had with the referee of the match and with Fernando Ortiz, coach of the Monterrey team. “I wanted to eat it raw. The security approached me. He didn’t touch me, because I didn’t react. I didn’t even look at it. But the dwarf was possessed. He had the face of the Devil. And he put his fist next to me. ‘Who do you think you are? Who are you salami? Who did you eat? I don’t think I insulted him, but since I didn’t look at him, I never answered, worse,” said the member of the Mexican club’s technical staff.

Messi’s bodyguard created his own clothing line Messi’s bodyguard created his own clothing line
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