2024-09-10 21:23:48
The project will serve Vivo‘s physical stores in all regions of the country and the company’s Online Store
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In line with its strategy of being a technology company, Vivo expands its portfolio and starts selling Smart TVs da Samsung in its stores. The initiative is the result of an agreement between Vivo and Samsung Brazil and will increase the manufacturer’s product offering in Vivo stores, which currently sell, in addition to smartphones, smartwatches, headphones, notebooks, tablets, portable projectors such as the The Freestyle 2nd. Genin addition to Soundbars.
“As a technology company, Vivo is already a recognized destination for consumers of smartphones, accessories and gaming consoles, Smart Home solutions, health and wellness accessories, in addition to the connectivity of our services on the mobile network and Vivo Fibra. And with this partnership, we are expanding our portfolio with TVs, promoting an experience one stop shop for customers who are in our stores, with the support of specialized service from our technology consultant, Vivo Guru. And we want to further expand the Smart Home segment in our business”, says Alan Hessel, Director of Consumer Electronics at Vivo.
Only in the second quarter of the year, the wide supply of electronics, smartphones to smart home devices, increased revenue from appliances and electronics by 9.9%, ending the quarter at R$817 million. “We want to combine our expertise in technology with the broad reach of our physical stores to be where the consumer needs to be,” concludes the Vivo executive.
Among the advantages that make Vivo the best option for purchasing the latest generation televisions are easy installments in up to 21 interest-free installments on credit cards¹ and free shipping for purchases made in physical stores and the Vivo Online Store.
Currently, The Frame models of 32”, 50”, 65” and 75”, as well as the newest AI TVswith the 55” and 65” Neo QLED models. “The partnership with Vivo reflects our commitment to being present in the main sales channels in the country. The presence of The Frame and AI TVs “The new Vivo brand in Vivo stores allows more people to experience the innovation, image quality and smart connectivity that our products offer. We are excited to further expand the reach of our solutions, offering a complete experience for Vivo customers, who can now have access to a wide range of Samsung products in a single location,” says Erico Traldi, Senior Director of the TV, Audio and Monitors division at Samsung Brazil.
About Vivo – Vivo is the commercial brand of Telefônica Brasil, a leading telecommunications company in the country, with 114.7 million accesses (2Q24) and its purpose is to “Digitize to Bring Us Closer”. Vivo is a digital hub, facilitating its customers’ access to services in different areas, such as entertainment, sports, energy, digital security, finance, health and education. It operates in the provision of fixed and mobile telecommunications services throughout the national territory and has a complete and convergent product portfolio for B2C and B2B customers. In the mobile segment, Vivo has 100.9 million accesses and accounts for the largest market share in the segment (38.8%) in the country, according to the results of the quarterly balance sheet (2Q24). Guided by constant innovation and the high quality of its services, Vivo is at the center of a Digital transformation, which expands autonomy, personalization and real-time choices for its customers, putting them in control of their digital lives, with security and reliability. Telefônica Brasil is part of the Telefónica Group, one of the largest communications conglomerates in the world. Aware of its responsibility to repay society for the trust it receives through the use of its services, the company relies on the Telefônica Vivo Foundation. In Brazil for 25 years, the Telefônica Vivo Foundation is one of the main pillars of social responsibility in Vivo’s ESG concept. Focused on education in public schools, it contributes to the development and digital inclusion of students and educators through projects that stimulate new teaching and learning opportunities – Press Information | Vivo – [email protected]
¹Payment in up to 21 interest-free installments on the following cards: Itaú Black and Platinum (Mastercard), Visa Infinite, Caixa (CEF), Santander, Banco do Brasil Ourocard (VisaElo and Master). On other cards, payment in up to 12 interest-free installments.
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Global TV market share 2023
Vivo Expands Its Portfolio by Selling Samsung Smart TVs in Its Stores
In a strategic move to strengthen its position as a technology company, Vivo has partnered with Samsung Brazil to sell Samsung Smart TVs in its physical stores and online platform. This partnership is expected to expand Vivo’s product offerings, providing a one-stop shopping experience for customers.
The Partnership
The agreement between Vivo and Samsung Brazil marks a significant milestone in the expansion of Vivo’s portfolio. With this partnership, Vivo stores will now offer a range of Samsung Smart TVs, including The Frame models in various sizes (32″, 50″, 65″, and 75″) and the latest AI TVs with Neo QLED technology in 55″ and 65″ models.
Benefits for Customers
Vivo offers several advantages to customers purchasing Samsung Smart TVs from its stores. These benefits include easy installment plans with up to 21 interest-free installments on credit cards and free shipping for purchases made in physical stores and the Vivo Online Store.
Vivo’s Strategy
According to Alan Hessel, Director of Consumer Electronics at Vivo, the company aims to combine its technology expertise with the broad reach of its physical stores to be where the consumer needs to be. Vivo wants to expand its Smart Home segment, providing a complete experience for customers who can now access a wide range of Samsung products in a single location.
About Vivo
Vivo is the commercial brand of Telefônica Brasil, a leading telecommunications company in Brazil with 114.7 million accesses (2Q24). The company operates in the provision of fixed and mobile telecommunications services throughout the national territory and has a complete and convergent product portfolio for B2C and B2B customers. Vivo is guided by constant innovation and high-quality services, focusing on expanding autonomy, personalization, and real-time choices for its customers.
Samsung in Vivo Stores
The partnership with Vivo reflects Samsung Brazil’s commitment to being present in the main sales channels in the country. According to Erico Traldi, Senior Director of the TV, Audio, and Monitors division at Samsung Brazil, the presence of Samsung products in Vivo stores allows more people to experience the innovation, image quality, and smart connectivity that Samsung offers.
Transferring Data from Samsung to Vivo
If you’re planning to switch from a Samsung device to a Vivo smartphone, you can easily transfer your data using tools like MobileTrans [[1]]. This software allows you to transfer data from one device to another, ensuring a seamless transition.
Comparison of Vivo and Samsung Devices
If you’re considering purchasing a new smartphone, you may be interested in comparing Vivo and Samsung devices. Websites like HDBlog [[2]] offer comparisons of different models, such as the Vivo X Fold 3 Pro and Samsung Galaxy S22 Ultra, to help you make an informed decision.
Purchasing Samsung Tablets from Vivo
In addition to smartphones, Vivo stores also offer Samsung tablets, such as the Galaxy Tab A9+ 5G [[3]]. This tablet features a 11″ screen, Wi-Fi connectivity
Vivo Telefônica Brasil
Vivo Expands its Product Portfolio with Smart TVs
In a strategic move to further expand its product offerings, Vivo, a leading telecommunications company in Brazil, has partnered with Samsung to sell Smart TVs in its physical stores and online platform. This partnership marks a significant step forward for Vivo, which is already a recognized destination for consumers of smartphones, accessories, and gaming consoles.
The Partnership with Samsung
The agreement between Vivo and Samsung Brazil will increase the manufacturer’s product offering in Vivo stores, which currently sell a range of products including smartphones, smartwatches, headphones, notebooks, tablets, portable projectors, and Soundbars. This partnership will provide Vivo customers with a one-stop-shop experience, offering a wide range of Samsung products in a single location [[3]].
Advantages of Buying from Vivo
Among the advantages of buying from Vivo are easy installments in up to 21 interest-free installments on credit cards and free shipping for purchases made in physical stores and the Vivo Online Store. This makes Vivo an attractive option for consumers looking to purchase the latest generation televisions [[2]].
The Frame and AI TVs
Currently, Vivo stores offer The Frame models of 32″, 50″, 65″, and 75″, as well as the newest AI TVs with the 55″ and 65″ Neo QLED models. These products offer innovation, image quality, and smart connectivity, providing Vivo customers with a complete experience.
Global TV Market Share 2023
The global TV market has seen significant growth in recent years, with Samsung and other leading brands vying for market share. In 2023, the TV market is expected to continue its growth trajectory, with Vivo’s partnership with Samsung well-positioned to capitalize on this trend.
Vivo’s Commitment to Technology
Vivo’s commitment to technology is evident in its partnership with Samsung, which reflects the company’s purpose of “Digitizing to Bring Us Closer”. As a digital hub, Vivo facilitates its customers’ access to services in different areas, including Smart Home solutions, health and wellness accessories, and connectivity services on the mobile network and Vivo Fibra.
Conclusion
Vivo’s partnership with Samsung is a strategic move that expands the company’s product portfolio and provides customers with a one-stop-shop experience. With its commitment to technology and customer-centric approach, Vivo is well-positioned to capitalize on the growing demand for Smart TVs and other electronic products.
References:
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