2023-11-14 14:30:33
With Vitamin D3 Wild Vegan, Verfora offers a dietary supplement for the consequences of a lack of sunlight in the cold season. And in the campaign implemented by Bold, he puts an end to the common sun robber in winter.
Editorial – November 14, 2023
When the sun becomes rare and the days become shorter and shorter, it doesn’t just feel like it’s affecting our condition. Natural sunlight is essential for the body’s production of vitamin D. If this is missing, tiredness, exhaustion and a weakened immune system can result.
As if a small dark creature casts a dark shadow over our everyday lives. For the latest product campaign by the Swiss pharmaceutical specialist Verfora, the sun robber takes on the same shape. The product “Vitamin D3 Wild” from Verfora steps into the breach to wipe out Stibizus Sonnus and strengthen our immune system.
The new bug adds another nuisance to the Verfora family. The Bern agency Bold is responsible for the development, conception, strategy and implementation of communication.
The campaign starts just in time for the start of the winter season. The implementations including TVC, online, print and POS measures will be in use throughout Switzerland from mid-November.
Responsible at Verfora: Emmanuelle Giry (Head of Marketing), Christian Köhli (Marketing Manager), Stephanie Berkien (Brand Manager). Responsible agency: Bold. Production: Boutiq, Mike Huber (director), Chantal Gugger, Sören Schmidt (executive producer), Sven Pepeonik (camera), Wolfgang Weigl (editing), Colorbleed (animation), Unser Farben (color grading), DubDub (sound design), UKO ( Audio).
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