2024-08-07 10:08:48
This summer, Asics will be in Paris’ 16th arrondissement for two weeks from July 26 to August 11, 2024. Sportsmarketing traveled to the Trocadéro neighborhood and discovered the 5th floor of this Asics House, not open to the public but especially open to the brand’s athletes. French track and field athlete and Asics ambassador Yoan Durand was on hand.
For more than two weeks, the house is a place to gather, celebrate and experience, immersing yourself in the Anima Sana In Corpore Sano universe, or integrating a healthy mind into a healthy body.
Just steps away from the Fan Zone, this place captures the energy of Paris and offers new experiences, such as the discovery of product innovations, new sustainable technologies or the prediction, design and development of future products. The brand invites every one of its European employees (more than 1,000 employees) to benefit from this unique moment. Asics is also hosting an event on Monday, August 5, to pay tribute to the athletes who have made the brand’s history, including Christophe Lemaitre, Antoinette Nana Djimou, Marc Raquil, Lasse Viren, Rosa Mota, Stefano Baldini, Christian Savani…
Photo: Albin Durand
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