2024-01-15 12:52:48
The journalist Mark Gurmanyes Bloombergshared yesterday in your newsletter “Power On” some more details regarding the demonstrations of the Apple Vision Prowhich will take place in Apple Stores in the United States from the day February 2 nd — precisely the launch date of the headset.
According to him, whoever goes to a store from that day onwards to buy a Vision Pro will be able to go through a demonstration of 20-25 minutes long to get used to the device. Larger Maçã stores, in fact, would be receiving more than a dozen headsets just to handle these demonstrations — which will be carried out on a first-come, first-served basis from 8 am, it is worth noting.
Choosing the right size
To be “test-drive”, according to the information, it will start with a store employee scanning the customer’s face with a tool that closely resembles Face ID. This procedure, as explained previously, will help determine the correct size of the straps, cushions and, finally, the Light Seal — which will even come in 25(!) different sizes.
If the person wears glasses, Apple Store staff can also scan their lenses to determine which optical inserts to use during the demonstration, which will be installed by another worker in the back of the store. To this end, each store will have hundreds of lenses in its stocks to cover as many prescriptions as possible.
Once all this is done, the customer will be taught how to interact with the Vision Pro interface, which includes navigation with their eyes and hand gestures to select an element. After that, he will be instructed to use the Fit Dial on the main strap to adjust the fit and Digital Crown to switch between virtual and augmented reality modes.
Before everything starts in earnest, however, the user will also go through a series of calibration exercises. This is when the brightness of the Vision Pro screens is adjusted and the user’s hands are scanned, for example.
The demonstration
With everything properly fitted and calibrated, the demonstration can finally begin. First, the customer will be taken to the app Photos (Photos)where you can see still photos, panoramas and, of course, some space photos — one of the headset’s biggest draws, along with space videos.
After that, the employee will show how the Vision Pro can be used as a kind of replacement for an iPad or Mac. This is when the user will learn, for example, how to position multiple windows in the visionOS interface and scroll through web pages at the Safari.
This part of the demo will end with the user watching some 3D movies and immersive clips of animals, the ocean, and sports broadcasts. There is also a scene that will make the user feel like they are walking a tightrope.
The idea, according to Gurman, is that the demonstration is not too long or tiring. The objective here, in fact, would be precisely to leave the customer with that “taste of wanting more” — something that, in some cases, might be the little push needed for someone to decide to open their wallet and take a Vision Pro home.
The device will also come full of third-party apps installed during these presentations, all with the aim of giving the user an idea of what else is possible with the product.
The purchase
If a person decides to purchase a Vision Pro, the purchase process will be a little different than what was seen during the presentation.
After scanning the user’s head, the Apple Store employee will pack the headset with all accessories in their respective sizes. It will also be possible, highlighted Gurman, to make purchases online — which will also involve scanning the user’s head, as we mentioned here. Apple, however, will encourage its customers as much as possible to go to a store to try out its headset in person.
This care will also be applied to reviewers, who will need to participate in two in-person demonstrations with Apple before receiving a unit for testing. Apparently, the company will try its best to control the public’s perception of its next big product — at least in these first weeks.
Some more details
Finally, Gurman also shared on X (formerly Twitter) some more details regarding the Vision Pro. According to himthe variant of the M2 chip that will equip the headset will have 8 cores CPU e 10 cores GPU. There are also at least another accessory of the headset to be presented on the day of its launch.
Furthermore, the virtual keyboard of visionOS would not work exactly like a traditional keyboard, so the user will need to choose one key at a time when typing. According to the journalista physical keyboard (Bluetooth) will be the best way to type something on the device.
Finally, depending on its size, each Apple store will have two or four headsets for display. They, including, have already started installing cabinets near the product tables in their showrooms to accommodate Vision Pro accessories.
The Apple Vision Pro, it is worth remembering, will have its pre-sale starting this Friday (19/1), costing from US$3.500, only in the USA. It will officially hit stores on February 2nd.
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