2023-06-09 21:43:38
“Who will buy it?” “Vision Pro,” a VR/AR (virtual reality/augmented reality) head-mounted display (HMD) released by Apple Inc. on June 5th. It is scheduled to be released in 2024, but the price that surprised the world was 3499 dollars (regarding 490,000 yen). The price is not affordable, but there is a business opportunity. It’s the corporate market.
Uncompromising high resolution for the corporate market
As a high-end product, there is no compromise on basic performance. The resolution of the display built into the HMD is regarding 23 million pixels. It achieves a high resolution that is more than three times the 6.9 million pixels of Meta’s “Quest Pro” (price 159,500 yen) and significantly exceeds the 8.3 million pixels of a 4K TV.
Of course, personal use will have a great experience, but business use in the corporate market can be expected to be used as a “profitable” tool.
Agriculture, for example. NEC uses artificial intelligence (AI) to analyze image information through HMD cameras worn by grape growers in Yamanashi Prefecture, and uses smart glasses to display instructions for thinning out small berries on the HMD display. I worked on the realization survey of ‘visualization’ of skilled farmers’ techniques. As a result of the demonstration experiment, it was found that even inexperienced workers can shorten the work time to the same level as skilled farmers.
It can also be expected to be used in the manufacturing industry. British aerospace-related business company BAE Systems projects a 3D (three-dimensional) work guide on the HMD display during the training of engineers at manufacturing sites, and instructs the operation of the machines and work at hand with images, improving work efficiency. improved by 30-40%.
Labor shortages are becoming a serious problem at many work sites, and there is an urgent need to train unskilled workers, give instructions on work procedures, and detect and avoid errors. HMDs such as “Vision Pro”, which have high resolution and high image processing speed, can handle complex and delicate work, so they are extremely useful as work support tools.
If it becomes a hit for business use, mass production will be on the horizon, and the possibility of the appearance of a low-priced version of “Vision Pro” that even individuals can easily afford will increase. The day when it can be used for games and entertainment will not be too far away.
Text: M&A Online
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