2023-12-21 18:58:34
Virtual clothing fitting brings convenience and comfort to shopping
Brazilian platform Doris allows consumers to visualize the fit of pieces on the body through a virtual fitting room using Generative Artificial Intelligence
Christmas, the main commemorative date of the year, is expected to boost commerce across the country, attracting more than 132.9 million consumers to shop¹. A survey carried out by the e-commerce coupon and cashback portal, Cuponomia, reveals that 79% of consumers plan to buy gifts online. The research also indicates that the smartphone is the preferred device for making these purchases, representing 83% of choices, an increase of 11% compared to the previous year.
Convenience in Christmas shopping with the virtual fitting room
To make it easier to choose the model, size and color of items when purchasing online, an innovation recently available on the market is the Doris platform, the virtual fitting room. In addition to offering assertiveness, Doris makes the process more agile and comfortable.
This is because the Brazilian startup uses proprietary technology that combines visual computing and artificial intelligence (AI), providing the user with the ideal piece just one click away, allowing the automatic extraction of measurements from two photos and some information, guaranteeing 96% accuracy in recommending size to the user.
This solution is crucial for the retail market, offering a simple and easily accessible user experience. Simply access the websites of Doris partner stores, click on the “See on You” widget and, with two photos, the customer will be able to see a preview of the clothing implemented on the body quickly and accurately, thanks to AI.
For Marcos de Moraes, founder and CEO of Doris, this innovative technology, which provides a unique experience, should make shopping even easier during the period of high demand in commerce. “By uniting the physical and digital worlds, we are able to meet the need to provide an immersive, personalized and assertive purchase. Thus, we offer consumers a new way to experiment and explore pieces quickly and precisely, with the convenience of being anywhere in the world”, explains the executive.
Online purchase consolidation
The preference for online purchasing is already consolidated in the country. According to YouGov, a company specializing in online market research, 55.1% of Brazilian adults say they prefer to buy products online instead of going to physical stores². This percentage is substantially above the general average for Latin America, which is just 35.1%.
References:
¹ “Consumer analysis for Christmas” – Coupon, 2023, available
² Research “Brazil: One of the most loyal to e-commerce in the world” – YouGov, available at:
About Doris
Doris is a Brazilian platform created to make consumers’ lives easier, bringing to the market a virtual fitting room that allows you to try on clothes on your own body, wherever and whenever you want, without having to leave your home or remove items, all in an optimized online environment via generative artificial intelligence. With developers spread across several countries, Doris enables immersive virtual try-on experiences that add value to retail, uniting the physical and digital worlds. Say goodbye to e-commerce and welcome experience-commerce. For more information access:
1703185685
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