Virgin Atlantic joins the ‘genderless fashion’ revolution!Male pilots, flight attendants and ground staff are free to wear skirts

Virgin Atlantic joins the ‘genderless fashion’ revolution!Male pilots, flight attendants and ground staff are free to wear skirts

Virgin Atlantic has always been bold. Its founder Richard Branson once ran streaking to promote his products, and once lost a bet and wore the uniform of a female flight attendant to work in the other airline’s airline, and even took his space travel company “Virgin Galactic”. “The developed spacecraft “VSS Unity” entered space and became the first person on a global space journey. Recently, Virgin Atlantic has introduced new uniform regulations. All crew members, including pilots, flight attendants, and ground staff, are free to choose to wear skirts or suit trousers to work, and have added a third gender option to the ticket, allowing Non-binary people are no longer embarrassed and uncomfortable.

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Whether it’s skirts or trousers, in today’s generation it is no longer a gender-specific patent, and “genderless fashion” has long been a trend in the fashion industry. In the Thom Browne Spring/Summer 2022 fashion show, the brand let men wear skirts, exuding an androgynous sense of softness on the outside and firmness on the inside; women wearing wide-shouldered suits are no less impressive, full of strength. For the spring 2023 collection, Thom Browne continues to break the shackles of gender stereotypes, infiltrating the elements of exposed denim CHAPS pants in menswear, telling you that sexy exposed flesh is no longer a women’s patent.

In addition to the leaders in the suit industry, luxury brands such as Louis Vuitton, Dior Men, and Alexander Mcqueen have also launched women’s skirts for men. Stefan Cooke has more boldly matched it with a mini folded skirt, injecting a charming sense of youthful vitality into the male body, showing uniqueness. Tree-style gender charm. Miu Miu’s 2022 autumn/winter series also brought several sets of skirts into men’s clothing, hoping that people of any gender can wear clothes regardless of gender according to their love.

In addition to clothing, shoes are also a major breakthrough in the fashion industry. The women’s back-to-school shoes, Mary Jane, who have been stereotyped in the past, are more active in different 2022 autumn and winter men’s fashion shows, including Fendi, JW Anderson, Comme des Garçons Homme Plus, Erdem, etc. However, in fact, Mary Jane is not a women’s shoe. Its name originated from the American comic “Buster Brown” in the 1900s. The male protagonist Buster Brown and his sister Mary Jane also wore this shoe. It is highly sought after by girls, so the shoe factory named the shoe after her sister Mary Jane.

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Mary Jane went from a genderless shoe to a women’s back-to-school shoe, where gender stereotypes are always just an artificial label. With the “genderless fashion” revolution brought about by the fashion industry, major brands have come up with unique strategies to mix male and female elements; and then Virgin Atlantic hopes to break the gender framework for gender equality. I hope that “genderless” can break the inherent label, so that everyone can be liberated from fashion and have a new understanding of fashion.

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