Virgin Active launches loyalty program operated by Comarch

2023-08-07 15:02:04

Kraków, Poland /PRNewswire/ Virgin Activeone of the world’s leading health clubs Comarch as a new provider of loyalty solutions. Due to the efficiency of Loyalty Management Platform von Comarch Virgin Active hopes to improve member happiness, connection and motivation.

The introduction of the new Virgin Active App and des Virgin Active Rewards program aims to make a healthy lifestyle more accessible to members. Virgin Active now rewards members with a fully integrated rewards program in the new app.

“We developed the new app with our members’ experiences in mind and focused on how we can further immerse and help them on their journey to well-being. We recognize that people rely on digital platforms for fitness advice and our goal with the app was to bring the digital and real worlds together to nurture and grow our relationship with our members,” said Dean Kowarski, Group CEO of Virgin Active .

With more than 30 years of industry experience, Comarch has the skills and tools to ensure the successful implementation of a highly engaging loyalty program.

From the first meeting, the Virgin Active team had a clear vision and mission for the program to be launched. Thanks to our strong presence in South Africa and our experience in different areas of loyalty, Comarch enabled the VA team to present the project to their customers in a timely manner. I am very proud that Virgin Active not only chose our loyalty solution but also chose to host it in one of our data centers. The close working relationship between the two teams continues and I am very excited regarding what lies ahead and the value we will bring to Virgin Active Rewards members. – Jakub Socha, Sales Manager at Comarch

ABOUT VIRGIN ACTIVE

Virgin Active operates a chain of fitness centers in South Africa, Botswana, Namibia, Italy, Australia, Singapore, Thailand and the UK. The brand has almost 1 million members in RPA who have access to their exclusive courses, leading experts and 238 fitness clubs on four continents.

ABOUT Comarch

Comarch is a global software house with more than 30 years of experience in designing and building loyalty technology solutions. Recognized by the Forrester Wave as one of the Top Loyalty Technology Solutions Providers in 2023, Comarch is responsible for more than 120 successfully implemented loyalty initiatives in 50 countries.

More information regarding Comarch’s loyalty solutions can be found here here.

Logo – ARCH_Logo.jpg

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Questions & contact:

Sydney Shapiro,
sydney.shapiro@comarch.com

1691459179
#Virgin #Active #launches #loyalty #program #operated #Comarch

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