Vietnamese entrepreneurs expect 2025 a thriving year

Vietnam’s Business Landscape in 2025: Digital Transformation and Global Opportunities

As the Lunar New year celebrations end, Vietnamese entrepreneurs are looking ahead to an exciting future characterized by rapid technological advancements and burgeoning global opportunities. This year promises continued growth for digital ventures, while conventional brick-and-mortar establishments face increasing challenges.

Nguyen Xuan Phu, chairman of the well-established Sunhouse Group, a prominent household appliance brand, observes this transformative shift. “Digital-based businesses – across sectors such as goods, services, entertainment, and gaming – will continue to rise,” he predicts. “Conversely, traditional businesses like physical stores and marketplaces are likely to encounter greater obstacles.”

phu’s insights underscore the profound impact of digitalization on consumer behavior and business models. companies that embrace these changes and adapt their strategies will be best positioned for success in the coming year. This digital evolution is also reshaping Vietnam’s economic landscape. Sectors like semiconductors and software hold immense potential for rapid growth, driven by global trends and geopolitical shifts.

“To achieve rapid growth, businesses need to seize opportunities, such as those in the semiconductor industry,” emphasizes nguyen Van Khoa, CEO of FPT corporation, a leading Vietnamese technology company. “As traditional semiconductor powerhouses like Japan, South Korea, and the U.S. lose their competitive edge, now is the time for countries like vietnam to invest and develop.”

Khoa points to the ongoing relocation of manufacturing from China as a further catalyst for Vietnam’s economic ascent. “Vietnam could become a destination for ‘eagles to nestle’ in the coming time,” he states. “If businesses leverage the right opportunities and act at the right time, Vietnam’s economic growth could accelerate exponentially, moving beyond single-digit increases.”

The Vietnamese stock market is expected to serve as a barometer, reflecting the economic recovery first. This trend will likely be followed by the real estate and consumer goods sectors. However, investors must remain vigilant about the currency market and interest rates, as these factors will play a crucial role in shaping investment decisions.

“A low-interest-rate environment is key for sustaining capital inflows into the stock market, supporting business performance,” Khoa stresses.

FPT corporation, with its operations spanning 30 countries and a workforce of 82,000 employees, is at the forefront of this digital transformation. The company has directly witnessed the impact of geopolitical changes and the growing importance of data. FPT actively advocates for policies that enhance Vietnam’s attractiveness to foreign investors. “We need to improve the foreign investment climate to become an attractive destination,” Khoa asserts. “The readiness of the workforce and the business environment are crucial to attracting global capital and driving lasting economic growth.”

The Future of Work: 5 Corporate Culture Trends Shaping 2025

The business world is on the brink of a major transformation, and corporate culture will be at the forefront of this evolution. It’s no longer just about laying a solid foundation; culture will become a driving force for sustainable growth and adaptability in a world of constant change.

Le Quang Vu, CEO of creative marketing agency Blue C, predicts a significant shift in 2025, stating, “2025 will see a more significant shift, where corporate culture will not only be about building foundations but also become a powerful force driving sustainable advancement and helping businesses adapt to the continuous changes of the era.”

Blue C’s research highlights five key trends that will shape corporate culture in the coming year:

1. Embracing Change: Adaptability as a core Value

The modern workforce is in a state of constant flux. A PwC survey from June 2024 revealed that a staggering 68% of employees across Asia-Pacific, including Vietnam, have faced significant changes in their work, with 48% needing to learn new technologies. Increased workloads are also a common challenge. To thrive in this environment, companies must prioritize employee adaptability, providing the necessary support and resources to navigate these transitions and maintain productivity.

2. Digital Culture: The Engine of Transformation

Digital transformation is no longer a buzzword; it’s a necessity. Blue C’s research indicates that over a third of businesses will prioritize digital culture in 2025. This means embracing customer-centricity, data-driven decision-making, innovation, collaboration, and sustainability as core values.These principles will be essential for building successful and future-proof corporate cultures.

3.The Rise of AI: Navigating Ethical and Practical Considerations

Artificial intelligence is rapidly changing the business landscape, presenting both opportunities and challenges. Companies will need to navigate the ethical implications of AI while also figuring out how to effectively integrate it into their operations. This will require a cultural shift that embraces transparency, accountability, and a focus on human-centered design.4. The Power of Purpose: Connecting with Employees and Customers

In an increasingly complex world, people are looking for more than just a paycheck. They want to work for companies that have a clear purpose and make a positive impact. Companies that can articulate their values and demonstrate their commitment to social duty will be better positioned to attract and retain top talent.

5. The Future of Work: Embracing Adaptability and Remote work

The traditional 9-to-5 office model is becoming increasingly outdated. Employees are demanding more flexibility and autonomy, and companies are responding by embracing remote work and flexible schedules. This shift will require a cultural adaptation that values results over presenteeism and fosters a sense of trust and accountability.These trends highlight the dynamic nature of corporate culture in the coming years. Companies that can adapt and evolve will be best positioned to thrive in the ever-changing business landscape., I understand! My apologies, the provided text contained formatting instructions and placeholders but no actual article content.

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How can Vietnamese businesses overcome potential challenges related to digital transformation and global expansion?

Vietnam’s Business Landscape in 2025: Digital Transformation and Global Opportunities

As the Lunar New year celebrations end, Vietnamese entrepreneurs are looking ahead to an exciting future characterized by rapid technological advancements and burgeoning global opportunities.This year promises continued growth for digital ventures, while conventional brick-and-mortar establishments face increasing challenges.Nguyen Xuan Phu, chairman of the well-established Sunhouse Group, a prominent household appliance brand, observes this transformative shift. “Digital-based businesses – across sectors such as goods, services, entertainment, and gaming – will continue to rise,” he predicts. “Conversely, customary businesses like physical stores and marketplaces are likely to encounter greater obstacles.”

phu’s insights underscore the profound impact of digitalization on consumer behavior and business models. companies that embrace these changes and adapt their strategies will be best positioned for success in the coming year. This digital evolution is also reshaping Vietnam’s economic landscape. Sectors like semiconductors and software hold immense potential for rapid growth,driven by global trends and geopolitical shifts.”To achieve rapid growth, businesses need to seize opportunities, such as those in the semiconductor industry,” emphasizes nguyen Van Khoa, CEO of FPT corporation, a leading Vietnamese technology company. “As traditional semiconductor powerhouses like Japan, South Korea, and the U.S. lose their competitive edge, now is the time for countries like vietnam to invest and develop.”

Khoa points to the ongoing relocation of manufacturing from China as a further catalyst for Vietnam’s economic ascent.”Vietnam could become a destination for ‘eagles to nestle’ in the coming time,” he states. “If businesses leverage the right opportunities and act at the right time, Vietnam’s economic growth could accelerate exponentially, moving beyond single-digit increases.”

The Vietnamese stock market is expected to serve as a barometer, reflecting the economic recovery first. This trend will likely be followed by the real estate and consumer goods sectors.However,investors must remain vigilant about the currency market and interest rates,as these factors will play a crucial role in shaping investment decisions.

“A low-interest-rate environment is key for sustaining capital inflows into the stock market, supporting business performance,” Khoa stresses.

FPT corporation, with its operations spanning 30 countries and a workforce of 82,000 employees, is at the forefront of this digital transformation. The company has directly witnessed the impact of geopolitical changes and the growing importance of data. FPT actively advocates for policies that enhance Vietnam’s attractiveness to foreign investors. “We need to improve the foreign investment climate to become an attractive destination,” Khoa asserts. “The readiness of the workforce and the business environment are crucial to attracting global capital and driving lasting economic growth.”

The Future of Work: 5 Corporate Culture Trends Shaping 2025

the business world is on the brink of a major transformation, and corporate culture will be at the forefront of this evolution. It’s no longer just about laying a solid foundation; culture will become a driving force for enduring growth and adaptability in a world of constant change.

Le Quang vu, CEO of creative marketing agency Blue C, predicts a important shift in 2025, stating, “2025 will see a more significant shift, where corporate culture will not only be about building foundations but also become a powerful force driving sustainable advancement and helping businesses adapt to the continuous changes of the era.”

Blue C’s research highlights five key trends that will shape corporate culture in the coming year:

1. Embracing Change: Adaptability as a Core Value

The modern workforce is in a state of constant flux. A PwC survey from June 2024 revealed that a staggering 68% of employees across Asia-Pacific, including Vietnam, have faced significant changes in their work, with 48% needing to learn new technologies. increased workloads are also a common challenge. To thrive in this environment, companies must prioritize employee adaptability, providing the necessary support and resources to navigate these transitions and maintain productivity.

2.Digital Culture: The Engine of Transformation

Digital transformation is no longer a buzzword; it’s a necessity. Blue C’s research indicates that over a third of businesses will prioritize digital culture in 2025. This means embracing customer-centricity, data-driven decision-making, innovation, collaboration, and sustainability as core values.These principles will be essential for building triumphant and future-proof corporate cultures.

3. The Rise of AI: Navigating Ethical and Practical Considerations

Artificial intelligence is rapidly changing the business landscape, presenting both opportunities and challenges. Companies will need to navigate the ethical implications of AI while also figuring out how to effectively integrate it into their operations. This will require a cultural shift that embraces clarity, accountability, and a focus on human-centered design.

4. The Power of Purpose: Connecting with Employees and Customers

In an increasingly complex world, people are looking for more then just a paycheck. They want to work for companies that have a clear purpose and make a positive impact. Companies that can articulate their values and demonstrate their commitment to social duty will be better positioned to attract and retain top talent.

5. The Future of Work: Embracing Adaptability and Remote Work

the traditional 9-to-5 office model is becoming increasingly outdated. Employees are demanding more flexibility and autonomy, and companies are responding by embracing remote work and flexible schedules. This shift will require a cultural adaptation that values results over presenteeism and fosters a sense of trust and accountability.These trends highlight the dynamic nature of corporate culture in the coming years. Companies that can adapt and evolve will be best positioned to thrive in the ever-changing business landscape.

Looking ahead, what do you think will be the biggest challenge for businesses in adapting to these cultural shifts?