This excitement is a strong dose of “doping” for the domestic tourism industry to welcome a prosperous new year and transform more strongly following the Covid-19 pandemic.
Many localities have markedly improved
During the last Tet holiday, many provinces and cities recorded a sudden growth in tourists. In particular, the number of international visitors has shown clear signs of growth compared to the same period in 2022. According to statistics of the National Administration of Tourism, during the 7 days of the Lunar New Year (from December 29 to the 5th of the Lunar New Year), the whole country estimated serving 9 million domestic tourists (an increase of regarding 47.5% over the same period). The number of international visitors to Vietnam during the Lunar New Year also increased sharply compared to the 2023 New Year. Accommodation establishments recorded the number of international guests booking 30-40% of the total number of bookings during Tet.
According to the Quang Ninh Department of Tourism, during the 5 days of Tet from January 22-26, 2023, the locality welcomed regarding 660,000 visitors, more than twice the same period last year. The occupancy rate of accommodation facilities is around 60-70%. In the first two days of the Lunar New Year, Yen Tu Relics and Scenic Areas welcomed nearly 10,000 tourists, 50% higher than normal days and will continue to increase. Sun World Ha Long tourist area maintains a stable number of visitors and reaches regarding 1,500 – 3,000 visitors/day.
This year, Tay Ninh “Holy Land” is still one of the most attractive tourist attractions in the South with the total number of visitors in 7 days of Tet estimated at 621,703 turns, an increase of more than 10% over the same period. Total revenue from tourism is estimated at more than 293 billion VND; increased by nearly 89% over the same period. In which, Sun World Ba Den Mountain Resort is the most attractive destination with more than 400,000 visitors. Sun World Ba Den Mountain with many exciting activities and experiences will last until the end of January.
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In Lao Cai, this year with the return of Chinese tourists following a long absence due to the epidemic, the number of tourists coming to the locality tends to increase sharply. According to statistics from Lao Cai Department of Tourism, on 7 days of Tet, the locality is estimated to welcome 255,013 visitors, an increase of 160% over the same period in 2022. In which, Sa Pa welcomes regarding 89,000 visitors with the average room capacity of the guests. 3-5 star hotels reach 90-95%. Total revenue from tourists is estimated at 892 billion VND, up 106% over the same period; in which international visitors are estimated at 19 billion dong. With many unique and diverse activities, Sun World Fansipan Legend continues to be an attractive destination in the New Year, the number of visitors increased by 126% over the same period last year.
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Kien Giang is also considered a “star” to attract tourists during Tet in the South. According to the National Administration of Tourism, in 7 days of Tet, Kien Giang is estimated to serve 339,634 visitors, up 15.4% over the same period, total revenue is estimated at 374.9 billion VND, up 166.4% over the same period; the average occupancy rate reached 67.6%, up 20.1% over the same period. Phu Quoc city alone is estimated to welcome 185,099 visitors, up 23.6% over the same period; in which international arrivals reached 13,851 arrivals, up 184.5% over the same period.
The “new spring” of the tourism industry?
In order to prepare for a prosperous Tet tourism season, many localities and destinations have actively invested in elaborate activities and programs for the Lunar New Year.
Typically, Sun World Ba Den Mountain Resort in Tay Ninh has become one of the most attractive spiritual destinations in the South with a series of new and exciting experiences for visitors. Nui Ba Spring Festival officially opens from the 4th of Tet with a large-scale art program and high-altitude fireworks display, and will last until the end of the second lunar month. Visitors who come to pray for peace at Ba pagoda complex can immerse themselves in the natural scenery, admire a series of Buddhist works on the top of the mountain such as Tay Bo Da Son Buddha Statue, Buddhist Exhibition Center, Cluster of Bat Sutra Pillars. Nha sculpts the Heart Sutra in Tibetan characters. In particular, this year, visitors were able to go straight from the Ba Chua complex to the top of the mountain with the new Tam An cable car line – the cable route with the best view among existing cable lines at Sun World Ba Den Mountain. .
Sun World Fansipan Legend (Sa Pa) organizes a series of festivals to welcome the new year with the Khen Hoa festival from January 5 (January 26 to February 5) and the Fansipan Heaven Gate Opening Spring Festival with many special activities lasting from January 1 to February 5. 6 Lunar New Year to 2nd lunar month. “Right from the beginning of the year, Sa Pa town has planned to organize many diverse and rich activities and programs for visitors to Sa Pa to have a relaxing and scenic destination in the New Year. On this Tet holiday, Sa Pa has received a good number of visitors, over 90,000 visitors. This is a good sign for Sapa tourism in the new year.” – Mr. To Ngoc Lien – Chairman of Sa Pa Town People’s Committee shared.
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This Tet holiday, Sun World Ha Long KDL has designed many colorful flower gardens to provide a more diverse experience for visitors, and at the same time launched many attractive discount packages, art performances. The special art of each time frame of the day is also widely promoted to attract a larger number of visitors. The town of Sunset (Phu Quoc) has a street performance festival with the appearance of more than 60 international artists… Asia Park – Asia Park in the “worth living” city of Da Nang attracts families, families and friends. groups of friends… with festivals, music and art parties such as the dragon lion lion show “Long and phoenix reunion”, the lion drum parade… organized by Sun World Ba Na Hills (Da Nang) KDL Spring Festival “Spring Flowers” with a paradise of flowers of all kinds and a series of unique experiences.
“We have invested carefully to prepare a Tet program with many attractive experiences for visitors. The most fortunate thing is that on this occasion the resort not only attracts a large number of domestic tourists, but also welcomes many tourists. This is an extremely optimistic signal, signaling a prosperous new year for Vietnam’s tourism.” – Mr. Nguyen Lam An – Director of Sun World Ba Na Hills KDL shared.
Attractive and unique festival programs are an important catalyst to refresh destinations and create momentum for destinations and localities in the New Year.
In 2023, Vietnam’s tourism industry aims to welcome 110 million tourists, of which regarding 8 million are international – double that of 2022, total revenue from tourists is regarding 650 trillion VND. To achieve this goal, there is still a long way to go to strive, strive and affirm the position of Vietnamese tourism in the international market. Optimistic signals from the beginning of the year are a positive motivation for Vietnam’s tourism industry to achieve the set goals.