2023-09-27 10:43:06
Dennis Beck, Martin Heimhilcher and Bettina Schreder present the awareness campaign for oral and dental health in children with City Councilor for Health Peter Hacker
Vienna (OTS) – The Vienna Health Promotion – WiG and the Austrian Health Insurance Fund (ÖGK) are launching their awareness campaign as part of the “Tipptopp. Healthy in the mouth and all around” to raise awareness of the importance of oral and dental health in children. The Tipptopp-Zahn comes into action with central messages and tours throughout Vienna until the end of December. “A healthy mouth and healthy teeth are important for your own well-being. With the campaign we want to raise awareness of the oral and dental health of the ‘little’ Viennese in order to promote the development and maintenance of healthy teeth,” said City Councilor for Health Peter Hacker and WiG Managing Director Dennis Beck at the presentation of the campaign.
“Healthy teeth are an essential part of promoting health in children, but also in adults. We welcome this campaign because the earlier children are sensitized, the more sustainably health literacy is strengthened,” emphasizes Ing. Martin Heimhilcher, Chairman of the State Office Committee of the Austrian Health Insurance Fund in Vienna. And Dr. Bettina Schreder, President of the State Dental Association for Vienna, emphasizes that parents brush and re-brush their teeth every day from the first tooth up to the age of 10. “To promote long-term healthy teeth, brushing your teeth should become a daily ritual right from the start. Regular visits to the dentist and a healthy diet also make a significant contribution to this,” says Schreder.
Tipptopp-Zahn takes action and conveys child-friendly messages
The visual focus of the campaign is the tooth – the central messages for promoting oral health in children are conveyed in a humorously illustrated and easy-to-understand way: brush your teeth in the morning and evening, go to the dentist regularly and eat a healthy diet. Across print, digital displays and social media, the campaign conveys the most important oral health messages using three expressive motifs.
“Caries are unbearable, that’s why I brush twice a day!”
The focus should be on the topics of oral health and brushing your teeth. For the healthy development of children, it is important to pay attention to their dental and oral health right from the start – and it’s very easy to do!
“Twice a year I let myself have a good time and look at myself from all sides.”
In order to keep your teeth healthy, regular check-ups are important – even before it hurts! This not only serves as prevention, but also allows the teeth to grow healthily and stay healthy. Visits to the dentist are child’s play!
“I drink water, that’s for sure. Because that’s how I feel wonderful!”
A healthy (oral) diet plays an important role in maintaining healthy teeth, is simple and tastes good. Harmful sugary and acidic drinks should be avoided – water is the ideal thirst quencher!
The campaign subjects and videos can be downloaded at wig.or.at/tipptoppkampagne
Experience oral health – Tipptopp-Zahn is touring through Vienna until the end of December
The campaign is literally brought to life in events taking place throughout Vienna: from the autumn holidays until the end of the year, Viennese people should keep an eye out for the Tipptop Tooth, which will tour through the city and teach children, their parents, legal guardians and carers the importance of healthy teeth invites you to participate. The aim is to increase awareness of children’s oral health in a playful way and to provide low-threshold information regarding oral and dental health. Dental health is also a top priority at the Christmas market on Vienna’s Rathausplatz this year. The Tipptopp dental theater, which is popular in schools, will be performed for the first time in the children’s hut. This way, children and parents can experience a fun and informative performance.
The campaigns are supported by Viennese dentists and Tipptopp oral health experts, from whom the kids, their legal guardians and anyone interested can obtain information regarding oral and dental health directly. Dates and locations are up wig.or.at/termine to find.
The awareness campaign was created by the Vienna Health Promotion – WiG and the Austrian Health Insurance Fund (ÖGK) as part of the “Tipptopp. Healthy in the mouth and all around” by WiG and is supported by the State Dental Association for Vienna (LZÄK Vienna). The campaign is implemented in collaboration with stadt wien marketing (swm).
About the “Tipptopp. Healthy in the mouth and all around”
“Tip top. Healthy in the mouth and all around” is a program from Vienna Health Promotion – WiG for Viennese children aged 0 to 12, their parents and legal guardians. The measures serve to promote oral health in Viennese kindergartens and schools. As part of the health care reform, a state health promotion fund (LGFF) was set up by social insurance and the city of Vienna. The program “Tipptopp. Healthy in the mouth and all around” is financed from this and managed by Vienna Health Promotion – WiG. The program is managed jointly with the Austrian Health Insurance Fund. The implementation partner is PROGES. Further information regarding the program is available at www.tipptopp.wien.
About Vienna Health Promotion – WiG
Vienna Health Promotion – WiG is a non-profit organization of the City of Vienna and is considered an important pillar in the overall structure of the health system. It initiates and organizes projects, programs and funding that contribute to greater health and well-being for Viennese people and make the different living environments even healthier – from kindergartens to schools and companies to senior citizens’ facilities and hospitals.
Questions & Contact:
Mario Dujakovic
Media spokesperson City Councilor Peter Hacker
Tel.: +43 1 4000 81244
E-Mail: mario.dujakovic@wien.gv.at
Mag.a Petra Hafner
Head of Public Relations for Vienna Health Promotion – WiG
Tel.: +43 1 4000 76921
E-Mail: petra.hafner@wig.or.at
www.wig.or.at
1695811675
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