Videos play an essential role in social media marketing

2023-05-03 14:13:28

Videos are one of the most popular forms of content on social media and have become increasingly important for digital marketing strategies. They allow companies to communicate with their audience in a more interactive and personal way, conveying their message in a clear and impactful way. Additionally, videos have the power to drive engagement and shares, which can increase brand reach and drive sales.

According to a study by Social Media Today, videos get 1200% more shares than images and text combined. This is because videos are able to capture audience attention and convey information faster and more efficiently than other content formats. In addition, videos also allow companies to showcase their products or services in a more detailed and realistic way, which can help build consumers’ trust in the brand.

However, to reap the benefits of videos on social media, it’s important for businesses to create content that is relevant and interesting to their audience. Good management of social networks allows companies to have professional quality content, which includes the video format. As it is important that the video content is well done, with a clear and engaging narrative, which awakens the attention and interest of the public, having a qualified professional helps to achieve the expected results.

Rejane Toigo, founder of Like Marketing, says that to stand out on social networks as a company you need to have personality. “People are on social networks to relate to people, but eventually they relate to brands and products – as long as their content has personality”.

Still, according to Rejane Toigo. “The content also needs to anchor the customer’s purchase journey, both to strengthen the products appeal to users and to give more visibility in search engines”. A digital marketing agency specializing in SEO and social media, uses resources such as videos, images and texts to highlight the company and present it to the public, both organically and through advertisements.

In short, videos are a content tool on social networks, capable of generating engagement, increasing brand reach and boosting sales. As the entrepreneur states, investing in high-quality content that is relevant to the target audience is a factor to be considered. “It’s very important to know who the people you want to reach on social networks are and design a content strategy to relate to them”, she recommends.

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