Diana Moseni, Emil Renmarker, Diego Martinez and Ikenna Abika appeared in the stands in the telecast.
Photo: Viaplay
Patrick Ekwall.
Photo: SVEN LINDWALL
Sweden defeated Estonia 3–0 in the Nations League meeting at the Strawberry arena.
The match was followed by almost 15,000 in the stands in Solna. Four of them were invited by Viaplay – and appeared in the TV box after a quarter of an hour.
Paradise Hotel contestants Diana Moseni, Emil Renmarker, Diego Martinez and Ikenna Abika promoted upcoming broadcasts.
– Look here, Fredrik, said Niklas Holmgren to fellow expert Fredrik Ljungberg in Viaplay.
– I leave it to you. I’m concentrating on the match, Ljungberg replied.
The advertising coup provoked reactions in social media.
Answers: “Fun to get reactions”
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TV profiler and author Patrick Ekwall was one of the viewers who reacted.
“Viasat’s Paradise Hotel pouf during Sweden-Estonia was a television moment we will never get back,” writes Ekwall on X.
Emil Renmarker, who together with Diana Moseni held the golden ball that the participants are competing for, says that he took note of the football fans’ opinions.
– It’s not something I attach any great importance to. It’s a bit fun to get reactions, says the 23-year-old.
– It means that people have seen it and that was what was meant, that people would see it. They might think it’s frivolous because it’s not related to football, but it’s the same production company and they want to advertise their other programs.
Viaplay’s sports manager Erik Westberg about the reactions:
– I have full respect for other people’s opinions, and it’s good that people like it. I think we make a very good broadcast over 3.5 hours with a full focus on football. The fact that we highlight other programs for a few seconds is not strange. It is done both in Sweden and abroad, says Westberg.
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What prompted the appearance of “Paradise Hotel” contestants at the Sweden-Estonia Nations League match?
The Unexpected Appearance of Paradise Hotel Contestants at the Sweden-Estonia Nations League Match
In a surprise move, four contestants from the popular reality TV show “Paradise Hotel” made an appearance in the stands during the Sweden-Estonia Nations League match at the Strawberry arena in Solna. Diana Moseni, Emil Renmarker, Diego Martinez, and Ikenna Abika were invited by Viaplay to promote upcoming broadcasts of the show, and their presence did not go unnoticed by the football fans and viewers at home.
The match, which ended in a 3-0 victory for Sweden, was attended by almost 15,000 fans in the stands. The “Paradise Hotel” contestants appeared on the TV screen after just 15 minutes, holding a golden ball and waving to the camera. The unexpected advertising coup sparked reactions on social media, with many viewers expressing their surprise and amusement at the sudden interruption to the football match.
TV profiler and author Patrick Ekwall was one of those who reacted, taking to social media to express his thoughts on the unusual promotion. ”Viasat’s Paradise Hotel pouf during Sweden-Estonia was a television moment we will never get back,” he wrote [[3]]. Emil Renmarker, one of the contestants, responded to the criticism, saying that he didn’t attach great importance to the opinions of football fans, but rather saw it as a fun way to get reactions and promote the show [[1]].
The appearance of the “Paradise Hotel” contestants at the Sweden-Estonia match is not the first time that the reality TV show has been mentioned in the context of sports. In a tongue-in-cheek article, ESPN’s Page 2 argued that “Paradise Hotel” should be considered a sport, given the physical and mental challenges that contestants face on the show [[2]]. While this idea may seem far-fetched, it highlights the growing intersection between reality TV and sports in the world of entertainment.
the surprise appearance of “Paradise Hotel” contestants at the Sweden-Estonia Nations League match may have been met with mixed reactions, but it undoubtedly generated buzz and publicity for the show. As Emil Renmarker noted, the goal of the stunt was to get people talking, and in that sense, it was a successful move. Whether or not it will become a regular feature of sports broadcasting remains to be seen, but for now, it’s clear that reality TV and sports are becoming increasingly intertwined.
Keywords: Paradise Hotel, Sweden-Estonia, Nations League, Reality TV, Sports, Advertising, Promotion, Social Media.
Here are some questions that relate to the topic of “The Unexpected Appearance of Paradise Hotel Contestants at the Sweden-Estonia Nations League Match”:
The Unexpected Appearance of Paradise Hotel Contestants at the Sweden-Estonia Nations League Match
In a surprise move, four contestants from the popular reality TV show “Paradise Hotel” made an appearance in the stands during the Sweden-Estonia Nations League match at the Strawberry arena in Solna. Diana Moseni, Emil Renmarker, Diego Martinez, and Ikenna Abika were invited by Viaplay to promote upcoming broadcasts of the show, and their presence did not go unnoticed by the football fans and viewers at home.
What Prompted the Appearance of Paradise Hotel Contestants at the Sweden-Estonia Nations League Match?
The match, which ended in a 3-0 victory for Sweden, was attended by almost 15,000 fans in the stands. The “Paradise Hotel” contestants appeared on the TV screen after just 15 minutes, holding a golden ball and waving to the camera. The unexpected advertising coup sparked reactions on social media, with many viewers expressing their surprise and amusement at the sudden interruption to the football match.
Reactions to the Appearance of Paradise Hotel Contestants
TV profiler and author Patrick Ekwall was one of those who reacted, taking to social media to express his thoughts on the unusual promotion. “Viasat’s Paradise Hotel pouf during Sweden-Estonia was a television moment we will never get back,” he wrote [[3]]. Emil Renmarker, one of the contestants, responded to the criticism, saying that he didn’t attach great importance to the opinions of football fans, but
