During the Dragon Boat Festival holiday that just passed, various policies to promote consumption continued to exert force. In many places, policies such as reduction of vehicle purchase tax and trade-in of home appliances and furniture have been implemented, and various promotional activities have been launched, which have effectively leveraged the holiday consumption potential while meeting the consumption needs of the people.
Since the end of May, Guizhou Province has launched a special campaign of “Colorful Guizhou, Helping Business and Benefiting the People” to promote consumption, and issued 140 million yuan of consumer coupons to benefit the people and help businesses. During the Dragon Boat Festival, many citizens enjoyed shopping discounts.
Guiyang customer Ms. Yang: I bought a baby bottle and milk powder today, plus the government coupons to reduce it, and their store points, more than 400 (yuan), I can save more than 60 yuan.
During the Dragon Boat Festival holiday, more than half of the merchants in Guiyang alone, with more than 220,000 merchants, participated in this activity to help businesses, benefit the people and promote consumption. The first batch of 14 million yuan of consumer coupons drove a consumer transaction amount of 126 million yuan.
Chen Yiyong, Director of the Market Operation and Consumption Promotion Division of the Department of Commerce of Guizhou Province: During the Dragon Boat Festival (consumption coupons), the usage rate reached 22%, mainly in small, medium and micro retail and catering stores.
Favorable policies have promoted the continuous recovery of consumer markets in various regions. Ningbo, Zhejiang Province issued 20 million yuan of car consumption coupons, including two denominations of 3,000 yuan for over 100,000 yuan and 5,000 yuan for over 150,000 yuan. Citizen Mr. Wang took a fancy to a four-wheel-drive dual-engine SUV last year. After grabbing a 3,000-yuan consumer coupon this time, he made up his mind to buy a car.
The reporter visited a number of local 4S stores and learned that during the holidays, there are not a few consumers who come to see, test, and buy cars, driving a wave of car buying booms.
Ren Haiyan, head of a 4S store in Ningbo: Passenger flow increased by 64% month-on-month, and orders increased by 51% month-on-month. According to statistics, a total of 61 customers have used consumer coupons.
Jining, Yantai and other cities in Shandong have adopted measures such as direct reductions, exemptions, and replacement of old vehicles to give profits and promotions. The maximum subsidy for the purchase of new energy vehicles and ordinary fuel vehicles is 6,000 yuan and 5,000 yuan respectively.
Yantai citizen Qu Hongcai: Now for this car, the government can subsidize 5,000 (yuan) of consumer coupons. In addition, the state has this policy, and the purchase tax is halved, which can save a total of 14,000 or 5,000 (yuan).
In addition, Shandong Province issued 900 million yuan of special consumption coupons, and the purchase of home appliances can enjoy a maximum of 600 yuan in discounts. There are also superimposed discounts for trade-ins. During the holidays, the sales of home appliance stores in many places continued to rise.
Integrating online and offline to develop new forms of consumption
In addition to various preferential policies and consumption subsidies, during the Dragon Boat Festival holiday, localities also adapt to the current consumption environment, vigorously promote the integration of online and offline, and actively explore new forms of consumption.
During the holiday, Shenzhen issued a red envelope of 30 million yuan in digital RMB. The winning red envelopes are divided into three levels: 88 yuan, 100 yuan, and 128 yuan. They can be used not only online, but also at more than 15,000 designated merchants in the city that have the function of digital RMB verification.
Hubei issued the first round of coupons for cultural and tourism consumption this year, covering three categories of products: star-rated hotels, tickets for A-level scenic spots, and tourism routes within the province, with a 10% to 40% full reduction in consumption. Taking advantage of the east wind of consumer coupons, some scenic spots actively seek changes and integrate innovation.
Jingshan Lvlin Mountain Scenic Spot has launched a series of experience projects such as the intangible cultural heritage “Double Bamboo Drifting”, scorpion fishing, and love song duet; The popularity continues to rise.
Wuhan Huabohui was originally a scenic spot mainly for viewing flowers, aiming at the consumption needs of citizens. They have recently expanded a variety of interactive scenes such as cute pet parks, farming, and picking, and also launched a live-action version of “Happy Farm”, where tourists spend 2,580 yuan can claim the right to use a 28-square-meter “farm” for one year, through the mobile phone smart platform for remote monitoring, one-click watering, flowers, and vegetables. During the Dragon Boat Festival holiday, it attracted more than 30,000 passengers.
Yin Haitao, Director of Agronomy Department of Wuhan Huabohui Scenic Spot: For example, all our agricultural products can generate value, which creates a new revenue idea for our scenic spots, and also supplements the recovery of this part of our interests that have been impacted.
Increase supply, expand circulation, accurately connect orchard dining table
The Dragon Boat Festival is the season when seasonal fruits are ripe. The main fruit producing areas have increased production and supply, expanded distribution channels, and accelerated the upward channels of high-quality agricultural products to meet consumer demand.
It is the season when bayberry is ripe. On the bayberry mountain in Kuangyan Town, Cixi, Zhejiang, Qi Tie, a grower, is busy picking bayberry while constantly answering the order calls.
Qi Tie, a bayberry grower in Youyuan Village, Kuangyan Town, Cixi City: There are a lot of orders, and they are all pre-booked. We usually start picking at around 4:00 in the morning and pick at 5:00 in the followingnoon, but the supply is still in short supply.
Cixi is the main producing area of bayberry in the country. Before and following the Dragon Boat Festival, it was the time when a large number of bayberry came into the market. However, affected by the rain this year, the open-air bayberry has not yet matured, and only 200 acres of bayberry can be picked. In the face of the current tight supply, the local area is actively increasing the supply of goods. In mid-June, the local 83,000 acres of open-air bayberry will be mature and listed one following another to meet the surge in consumer demand.
At present, seasonal fruits such as Shandong cherries, Hainan lychees, and Sichuan loquats are also ripening. In Beichuan, Sichuan, workers are busy picking and boxing freshly picked blueberries, loading them into cold-chain transport vehicles, and sending them to all parts of the country.
Dai Feng, head of an ecological agriculture company in Beichuan: At present, we pick 3,000-5,000 kilograms of blueberries every day. We carry out the storage, transportation, sorting, and packaging of the fruits through the entire cold chain system, and transport the fruits to Chengdu, Chongqing, Hangzhou and other large cities through cold chain trucks in a timely manner. city for sale.
Dragon Boat Festival Folklore Tour Activates Rural Consumption Vitality
Not only in cities, but during the Dragon Boat Festival holiday, many villages also held colorful folk activities to drive local catering, homestay consumption and agricultural product sales.
Sichuan Meishancao Yutan Town is located on the banks of the Qingyi River, and has retained many traditional Dragon Boat Festival customs. During the holidays, in addition to making rice dumplings and ordering realgar, local folk activities such as picking summer tea and digging bamboo shoots are also held. Tourists step on the back baskets, shuttle through the tea garden, pick tender shoots and dig bamboo shoots, and feel a different kind of customs.
Sichuan tourist Li Ge: Outing around the Dragon Boat Festival. Today, we specially came to experience tea picking and get close to nature. This Dragon Boat Festival was very interesting and comfortable.
Relying on the good ecological environment, the local dragon boat cruise was also opened to help villagers develop farmhouse and homestay tourism. Two days before the Dragon Boat Festival, 5,000 tourists were received here, and the tourism income was 1.03 million yuan.
Huang Chong, a villager in Zhuqing Community, Caoyutan Town, Hongya County, Meishan City: In Chengdu, the surrounding counties and cities (tourists) come to dig at the bamboo shoots next to my homestay, get close to nature, and experience this farming culture.
Returning to the countryside and getting close to nature, in Haokou Village, Danjiangkou City, Hubei Province, at the foot of Wudang Mountain, watching performances, equestrianism, camping, and colorful nightlife attracted many tourists during the holidays.
In the local area, many villagers have received systematic training in night market operation, theatrical performances, etc. During the Dragon Boat Festival holiday, more than 500 tourists are received here every day, driving the development of industries such as catering, accommodation, agricultural product development and sales.Return to Sohu, see more